Departments can contact Marketing to discuss social media accounts or to develop a social media strategy, in the first instance get in touch with the relevant faculty marketing contact:
The University has an institutionally wide social media presence on Facebook, Twitter, Instagram, Snapchat, Vimeo, and LinkedIn. Most departments and sections already have Facebook and Twitter accounts set up. Marketing can help departments develop their social media accounts and campaigns specifically with recruitment in mind, working alongside the institutional profiles.
One of the most common underestimations of social media management is how long it can take to think of, write and find images/video for strong social media posts. It can often feel daunting and difficult to think of something different and interesting to post, to solve this we recommend adopting a content strategy.
A content strategy will help you remember the bigger picture of what you are trying to achieve and take you through a process of matching different types of content to this and to a content calendar. We recommend breaking down content into ‘internal’ (University sourced content) and ‘external’ (student or third party sourced content).
It is also useful to create a content calendar to match content to appropriate dates and help spread out and schedule in posts for later.
When planning content, always think about: