Market Sizing with PWC Raise

This Space to Grow session features Jai Khajuria of PWC Raise sharing his expert insight on Market sizing.

Market Sizing is the process of estimating the potential of a market. Understanding the potential of a market is important for companies looking to launch a new product or service. Many investors will want to see well evidenced market sizing before considering investing in a business.

Market sizing is fundamental in valuing a business for investors and founders, without assessing the market potential, one cannot truly value the business worth.