MSc Management

Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate skills in the fields of both management and marketing to succeed as an effective marketing manager.

MSc Management (Marketing) is perfect if you do not have a first degree in business or marketing, or relevant work experience in management.

As one of our Masters of management specialisms, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviour, digital marketing, strategic brand communication and marketing innovation. Through this management programme, you can align your course with your career aspirations so that you graduate with a perfectly tailored Masters degree in marketing and management.

MSc Management (Marketing) covers contemporary marketing and management issues, such as:

• the impact of social media on consumer behaviour
• consumer relationships
• brand communication
• marketing strategy

We ensure that your education in management is both theoretical and practical, allowing you to develop expertise in a chosen area of marketing management.

At Essex Business School we champion responsible management and sustainable business. We want to change business for the better and empower our students to do this too. By using current research in our teaching, you'll explore the management and marketing issues affecting organisations across the globe right now and so you'll graduate with a Masters degree with a real-world focus.

MSc Management (Marketing) is one of four unique Masters in Management which allow you to pursue your specific career ambitions, the others are: MSc Management, MSc Management (Social Economy) and MSc Management (International).

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Our expert staff

Management and marketing research at Essex Business School is very diverse but can best be described as exploring business with a social conscience. For example, our research investigates workplace ethics, corporate social responsibility and the lived experience of work in the global economy.

For example, one of the academics that you may meet during your course Dr Maged Ali is a Reader in Marketing at Essex Business School and an expert on Big Data. His research interests are around leveraging big data technologies and methodologies to provide insights in a very easy visual format for decision makers in various contexts including finance and marketing.

The research activities of academics in our Management and Marketing Group is supported by the COVER (Commons Organising Values Equalities and Resilience). The Centre is made up of an interdisciplinary set of scholars whose research aims to promote collaborative advantage, collective intelligence and “open source” problem solving both within communities and globally.

Specialist facilities

MSc Management (Marketing) is based at our Colchester Campus.

You'll be studying at Essex Business School, home to the first zero carbon business school in the UK – demonstrating our sustainable approach to business first-hand. Set around a lush winter garden, with shared spaces to encourage collaborative working, you'll find a wealth of inspiring teaching and study zones:

• learn in modern lecture theatres with ‘listen again' recording to aid your study
• access to Mintel market share and forecast data for consumer market analysis
• utilise study booths in our winter garden and versatile break out areas for group working throughout the building
• dynamic blended learning provision for uninterrupted study and engaging online lectures virtual guest speakers
• study skills support provided by the Essex Business School Learning Team
• networking opportunities with visiting businesses and careers events
• Bonds café and adjacent foyer to enjoy on-site fresh food and drink

You'll also benefit from fantastic University facilities located close by, including our state-of-the-art Silberrad Student Centre, complete with an open-access 24-hour Learning Hub.

Why not try the Creative Studios? Equipped with top of the range kit, all of the computers here have the full Adobe Creative Cloud suite installed, which means you have access to Photoshop, InDesign, Premiere Pro, After Effects and loads more. With a similar feel to the offices of modern marketing agencies the free-to-use technology can greatly enhance your projects and give you hands-on experience for your CV.

Our building is located on the Knowledge Gateway, home to some of the region's most exciting enterprises in the science, technology and creative sectors. The Knowledge Gateway provides potential networking and career opportunities for students directly on campus.

Your future

With a degree from Essex Business School, you will be an attractive candidate to high-profile employers and can target roles including global CSR consultant, public administrator and management accountant. Our graduates have entered high-profile organisations and exciting SMEs, such as:

• Groupon
• HP
• KPMG
• fast-growing digital agency, Footprint Digital

We encourage you to be creative, innovative and consider the ethical implications of business, so you also have an excellent foundation to start your own business, should you wish.

Our Student Support team work closely with the University's Employability and Careers service to help you with careers information and advice and CV support. They will help you find work experience, internships, placements and voluntary opportunities and provide access to employer talks on campus. We also work closely with the Essex Startups team to support our budding entrepreneurs get their business ideas off the ground.

"I enjoyed virtually everything about my Masters experience: the open and friendly lecturers and the course modules, specifically Consumer Behaviour. My advice to students who want to study marketing is to be inquisitive but open. Marketing isn't about selling to customers but understanding what works for and with customers. Too many do marketing to sell things to customers or think marketing is about making things look nice, when it is so much more and can be used as a subject to innovate and be creative."

Ryan Winham