Undergraduate Course

BSc Marketing Management

(Including Foundation Year)

How to apply

Overview

The details

Course: Marketing Management (Including Foundation Year)

UCAS code: N2N5

Start date: October 2025

Study mode: Full-time

Duration: 4 years

Location: Colchester Campus

Based in: Essex Pathways

This course has been temporarily suspended until the point of entry 2025/26.

Our BSc Management and Marketing (including foundation year) is open to Home and EU students. It will be suitable for you if your academic qualifications do not yet meet our entrance requirements for the three-year version of this course and you want a programme that increases your subject knowledge as well as improves your academic skills.

This four-year course includes a foundation year (year zero), followed by a further three years of study. During your year zero, you study four academic subjects relevant to your chosen course as well as a compulsory English language and academic skills module.

You are an Essex student from day one, a member of our global community based at the most internationally diverse campus university in the UK.

After successful completion of year zero in our Essex Pathways Department, you progress to complete your course with Essex Business School.

To succeed in management and marketing, you must be imaginative, innovative and use your initiative to solve business challenges. You must combine originality with the ability to analyse market data and remain focused on results, even in difficult environments.

At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.

This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what's involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.

You explore subjects such as:

digital marketing and social media
marketing management
consumer behaviour
brand management
business strategy
organisational behaviour
international business environment

In year one, you benefit from a general business education, introducing you to accounting and finance as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.

In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as you prefer. This will give you the chance to further develop vital employment skills in areas of research, time management and critical thinking as well as offering you the opportunity to explore what interests you.

Essex Business School attracts students and academics from all over the world. We are committed to ethical and sustainable business and are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management; you are part of a movement that seeks to make organisations better places to do business.

BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.

Taster Session

Find out more about our teaching style at Essex Business School, watch Dr James Fowler's Management taster session:

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Why we're great.

Small class sizes in year zero allow you to work closely with your teachers and classmates.
We are ranked in the Top 150 for Business and Economics in THE World University Rankings by Subject 2023.
Guarantee your place on your chosen course if you successfully complete your foundation year at Essex.

Our expert staff

You are taught by a highly qualified, enthusiastic team of academics and relevant business practitioners with wide-ranging research interests. They use their research examples in your lectures and seminars so you learn about the latest innovations and contemporary themes affecting business today.

Our staff specialise in areas including:

Business ethics
Cultural production
Corporate marketing and corporate communication
Social media influencers
Sustainable marketing and consumer behaviour
Technology and innovation
Gender and LGBT inequality in the workplace
Digital innovation
Technology in customer engagement and experience

Drawing on his industry experience Dr Erik Jacobi, Lecturer in Management and Marketing applies his research in areas such as market research and consumer insights in strategy development, brand activism and consumer resistance, and neuromarketing, to directly inform your studies in marketing and business management. In collaboration with our Innovation Centre, he advises start-ups and SMEs develop their brand identities and marketing strategies.

Specialist facilities

Our BSc Management and Marketing is based at our Colchester Campus.

In our landmark Essex Business School building - the first zero carbon business school in the UK - you'll see our sustainable approach to business first-hand. Set around a lush winter garden, which gives the building its own micro-climate, are a wealth of teaching and study zones.

Our new building provides you with superb facilities.

a state-of-the-art trading floor with Bloomberg Financial Market Labs, where you'll gain hands-on experience of using live business data
modern lecture theatres with ‘listen again' recording to aid your study
study pods and innovation booths for group working
networking opportunities with visiting businesses
a café and adjacent foyer to enjoy on-site fresh food and drink
study skills workshops and advice

Our business school is located on the University's Knowledge Gateway, featuring Parkside Office Village. Here, student entrepreneurs can access start-up space amongst a group of innovative SMEs, who can also provide valuable opportunities for business networking, placements and internships.

The Students' Union Creative Studios, based in the Silberrad Student Centre, is home to a collection of sate of the art computers installed with the latest editing software, including: Adobe InDesign and Photoshop; Premiere Pro, After Effects and loads more. You can also access Final Cut Pro, iMovie and Garageband. The suite has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your assignments.

Your future

The dual disciplines of management and marketing are highly sought after by many graduate employers, therefore, we embed a series of core and specific skills into our undergraduate curriculum for BSc Management and Marketing to ensure that our graduates are suited to careers in marketing, management and leadership roles.

All of our taught modules embed elements of our skills map which emulate the skills which are required by employers of business and marketing graduates, these generally include:

Academic and cognitive skills
Research skills
Technology skills
Communication skills
Data analysis skills
Soft skills

We embed a structured approach to student development and skills support throughout the curriculum and through additional support from the Essex Business School Learning Team.

Our students have gone on to become business analysts, marketing managers, account managers and management trainees, with recent graduate destinations including:

Brand Manager at Ringnes AS, part of the Carlsberg Group – the largest Norwegian brewer
Relationship Manager at Footprint Digital – a fast-growing digital marketing agency
Buyer at the John Lewis Partnership – the high-end department chain store
Affiliate Marketing Analyst at KidStart – a save as you shop app for parents and children
Head of Analytics, Insight and Reporting at Commercial Risk Solutions, RSA - global insurance and risk management experts

Our marketing and management graduates enjoy successful careers in their fields.

Additional to the skills development offered by Essex Business School, BSc Management and Marketing students can also take advantage of the University of Essex Careers Service which focuses in particular on supporting the development of undergraduate employability, including careers fairs, career mentoring, skills development, careers advice and guidance, placement year support, job opportunities, start-up support and more.

One of the reasons I chose to study BSc Management and Marketing because it was a combined degree course. This has allowed me to gain knowledge in both the management and marketing fields of business. I was also impressed by the range of modules there was to choose from in third year that were very interesting as there was a mix of both management and marketing topics, meaning you could choose to go down either route or study a combination of both.

Leila Flack, BSc Management and Marketing, 2023

Entry requirements

UK entry requirements

UK and EU applicants:

All applications for degree courses with a foundation year (Year Zero) will be considered individually, whether you

think you might not have the grades to enter the first year of a degree course;
have non-traditional qualifications or experience (e.g. you haven’t studied A-levels or a BTEC);
are returning to university after some time away from education; or
are looking for more support during the transition into university study.

Standard offer:

Our standard offer is 72 UCAS tariff points from at least two full A-levels, or equivalent.

Examples of the above tariff may include:

A-levels: DDD
BTEC Level 3 Extended Diploma: MMP
T-levels: Pass with E in core

For this course all applicants must also hold GCSE Maths at grade C/4 or above (or equivalent). We may be able to consider a pass in OFQUAL regulated Level 2 Functional Skills Maths where you cannot meet the requirements for Maths at GCSE level. However, you are advised to try to retake GCSE Mathematics if possible as this will better prepare you for university study and future employment.

If you are unsure whether you meet the entry criteria, please get in touch for advice.

Mature applicants and non-traditional academic backgrounds:

We welcome applications from mature students (over 21) and students with non-traditional academic backgrounds (might not have gone on from school to take level 3 qualifications). We will consider your educational and employment history, along with your personal statement and reference, to gain a rounded view of your suitability for the course.

You will still need to meet our GCSE requirements.

International applicants:

Essex Pathways Department is unable to accept applications from international students. Foundation pathways for international students are available at the University of Essex International College and are delivered and awarded by Kaplan, in partnership with the University of Essex. Successful completion will enable you to progress to the relevant degree course at the University of Essex.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please contact our Undergraduate Admissions team at ugquery@essex.ac.uk to request the entry requirements for this country.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 5.5 overall with a minimum of 5.5 in each component, or specified score in another equivalent test that we accept.

Details of English language requirements, including component scores, and the tests we accept for applicants who require a Student visa (excluding Nationals of Majority English Speaking Countries) can be found here

If we accept the English component of an international qualification it will be included in the academic levels listed above for the relevant countries.

English language shelf-life

Most English language qualifications have a validity period of 5 years. The validity period of Pearson Test of English, TOEFL and CBSE or CISCE English is 2 years.

If you require a Student visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

Pre-sessional English courses

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Pending English language qualifications

You don’t need to achieve the required level before making your application, but it will be one of the conditions of your offer.

If you cannot find the qualification that you have achieved or are pending, then please email ugquery@essex.ac.uk.

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College

Structure

Course structure

This course allows you to specialise in the areas of both business management and marketing, as well as providing a broad overview of other important topics.

Successful completion of year zero guarantees you entry to the first year of your undergraduate degree course as well as providing you with the necessary academic skills for degree-level study.

In the first year our current students cover the fundamentals that every business manager needs to know and you will be introduced to the specialisation of marketing. However, we are planning some changes to our first year and we'll be tailoring it more closely to your chosen course. In second and final year your compulsory modules will provide a deep understanding of management and marketing, while your optional modules will allow you to follow these themes further or to explore other areas.

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.

We understand that deciding where and what to study is a very important decision for you. We'll make all reasonable efforts to provide you with the courses, services and facilities as described on our website and in line with your contract with us. However, if we need to make material changes, for example due to significant disruption, we'll let our applicants and students know as soon as possible.

Components and modules explained

Components

Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.

Each component has a status and carries a certain number of credits towards your qualification.

Status	What this means
Core	You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options	You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory	You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options	You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional	You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.

The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.

Modules

Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.

In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.

Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:

100

The department or school the module will be taught by.

In this example, the module would be taught by the Department of History.

The module number.

The UK academic level of the module.

A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.

A standard postgraduate taught course will comprise of level 7 modules.

A postgraduate research degree is a level 8 qualification.

The term the module will be taught in.

AU: Autumn term
SP: Spring term
SU: Summer term
FY: Full year
AP: Autumn and Spring terms
PS: Spring and Summer terms
AS: Autumn and Summer terms

COMPONENT 01: CORE

Mathematics and Statistics for Economics and Business

(30 CREDITS)

Want to use mathematical techniques to solve problems? And to calculate basic statistical measures? Develop mathematical skills like number work, algebra, geometry, probability and statistics that can be used on any course requiring mathematics above Higher GCSE standard. Learn to solve relevant problems and know how to present data clearly.

View Mathematics and Statistics for Economics and Business on our Module Directory

COMPONENT 02: CORE

Research and Academic Development Skills

(30 CREDITS)

Academic Skills covers the key areas that you will experience during your degree, preparing you for aspects of academic study at undergraduate level. The module enables you to develop and enhance your existing abilities by focusing on the core skills of reading, writing, listening and speaking in an academic context. It does this with both generic texts and also, crucially, those related to your subject area. Academic Skills provides strategies for successful communication and interaction through independent and collaborative learning offering opportunity to further enhance your research skills. The content is designed to ensure that you acquire a range of transferable employability and life skills.

View Research and Academic Development Skills on our Module Directory

COMPONENT 03: CORE

Economic Foundations and Effective Management

(30 CREDITS)

This module begins with the realm of management, exploring decision-making at individual, firm, and market levels. It covers essential management topics including models of management, corporate responsibility, communication, and innovation. Subsequently, the module transitions into examining economics perspectives on the role of market in determining prices and resource allocation, offering diverse viewpoints on decision-making to address economic challenges. It then extends into interactions between sectors such as household, firm, financial institution, government and foreign trade. There is no assumption of prior knowledge of management or economics. It aims to equip students with a holistic understanding of economic and managerial dynamics. Real-life events, case studies and examples, combined with theories and concepts in management and economics, will be explored to foster deeper understanding.

View Economic Foundations and Effective Management on our Module Directory

COMPONENT 04: CORE

Business Essentials: Accounting, Finance and Marketing

(30 CREDITS)

View Business Essentials: Accounting, Finance and Marketing on our Module Directory

COMPONENT 01: CORE

Introduction to Management

(15 CREDITS)

Introduction to Management is a broad-ranging module intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing and how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

View Introduction to Management on our Module Directory

COMPONENT 02: CORE

Introduction to Marketing

(15 CREDITS)

A key module across all our Business, Management, and Marketing courses Introduction to Marketing sets out the fundamental principles of marketing and covers the core elements of marketing management. The module explores marketing planning; the segmentation, targeting and positioning (STP) process; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment). The module aims to help students develop marketing knowledge and skills that are important for future modules as well as the workplace.

View Introduction to Marketing on our Module Directory

COMPONENT 03: COMPULSORY

Introduction to Accounting I

(15 CREDITS)

This module introduces financial accounting and basic principles and techniques needed to analyse and interpret financial statements. Although the module is intended as an introduction for students majoring in accounting it will also benefit students who wish to gain some insight into the practices of accounting. You’ll look at the nature and role of accounting and consider who uses accounting information and for what purposes. You’ll discuss the contents of annual reports, especially the narrative sections, and the qualitative characteristics of accounting information. Finally, the module will be concerned with key elements and the format of financial statements. You’ll earn to prepare company financial statements using trial balance and cover the techniques that can be used to analyse and interpret financial statements.

View Introduction to Accounting I on our Module Directory

COMPONENT 04: COMPULSORY

Introduction to Accounting II

(15 CREDITS)

This module is intended for students majoring in accounting and those who have a keen interest in gaining an understanding of elementary financial accounting. Learn the basic principles and techniques for preparing and constructing a set of comprehensive financial statements. The module commences with an introduction to double-entry booking keeping and accounting equations that govern the recording of business transactions. You’ll then discuss the recognition and measurement principles for accounting for some key items in financial statements, including inventory, accruals, prepayments, long-term assets, and long-term finance, using International Financial Reporting Standards as reference. Finally, the preparation of financial statements from the trial balance for various types of entities, incorporating a variety of simple adjustments.

View Introduction to Accounting II on our Module Directory

COMPONENT 05: COMPULSORY

Quantitative Methods and Finance

(15 CREDITS)

Quantitative Methods and Finance is an introduction to the subject of quantitative methods and their applications in finance, accounting and management. The module is designed to provide a sound foundation for your future studies in finance, accounting or management. The topics covered include maths revision, the time value of money, rates of change (calculus), statistics, probability distributions and simple regression.

View Quantitative Methods and Finance on our Module Directory

COMPONENT 06: COMPULSORY

Understanding Value and Values

(15 CREDITS)

In keeping with Essex Business School's research and intellectual strengths and interests in Business and Society, the overall aims are that students will learn about and critically reflect on the past, present, and futures of values, value and value creation. It will explore themes of what is considered "valuable" and why, along with different models of value creation. The latter will, of course, acknowledge the traditional business school focus on the private sector but move beyond this to include the public and third sectors as well as the social economy and frameworks for de-growth necessitated by the Climate Emergency Be well prepared for the world of work, management, and leadership in the 21st century. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.

View Understanding Value and Values on our Module Directory

COMPONENT 07: COMPULSORY

Understanding Organisational Management

(15 CREDITS)

Drawing on both historical and contemporary sources, this module introduces you to a range of approaches to, and ways of thinking about, organisations and their management. You’ll gain a secure conceptual, theoretical, and discursive understanding of the academic foundations of the field vital for academic progression. Talking both an historical and comparative approach The first five weeks of the module will introduce a series of core concepts, and styles of organising, that constitute the established landscape against which contemporary management and organisation studies take place. The second five weeks will be more fluid in design and delivery. It will draw upon faculty research interests and expertise, as well as topical debates within the field and beyond. Attention will be paid, however, to the contemporary organisational challenges posed by issues including the climate emergency, the persistence of structural inequalities within organisations, and the rise of alternative organisational forms and practices.

View Understanding Organisational Management on our Module Directory

COMPONENT 08: COMPULSORY

Professional and Academic Development (Management and Marketing)

(15 CREDITS)

A key module across all our Business Management and Marketing coursers; Professional and Academic Development (Management and Marketing) is a foundation in core academic skill requirements with the intention of improving the standard of work across all first-year modules. The module will also enable you to begin to focus on career planning and employability skills and establishing a career path. In addition, this module ensures all students have adequate access to their personal tutor on a regular basis. The primary aim of this module is to deliver a range of study skills and introduce professional development at the start of Essex Business School students’ undergraduate programmes.

View Professional and Academic Development (Management and Marketing) on our Module Directory

COMPONENT 01: COMPULSORY

Management Accounting I

(15 CREDITS)

Management accounting enables you to provide three key areas of information to any business: costing, decision-making, and planning and control. In this module you focus on costing, but also see how this area overlaps with the other two, as all three areas always interact. You also develop your knowledge and understanding of management accounting and the context in which it operates.

View Management Accounting I on our Module Directory

COMPONENT 02: COMPULSORY

Organisational Behaviour

(15 CREDITS)

This module builds on your understanding of management, work and organisation, exploring how these concepts have evolved over time and how they are understood now. You look at how management theory relates to organisational practice, examine the social dynamics underpinning the field of organisation studies and analyse some of the most important themes affecting management today.

View Organisational Behaviour on our Module Directory

COMPONENT 03: COMPULSORY

International Business Environment

(15 CREDITS)

Gain a more advanced understanding of the international context which helps to shape the strategies and operations of organisations, and explore some of the current issues and challenges facing organisations within the international business environment. In particular, you focus on international political economy, covering the major economic systems in the world, and tracing the historical evolution of the global order.

View International Business Environment on our Module Directory

COMPONENT 04: COMPULSORY

Marketing Management

(15 CREDITS)

This module outlines the stages involved in creating a marketing plan and explains the tools and concepts used by marketing managers when developing strategies. To apply your learning, you undertake a consultancy project for a real-world business in response to a marketing brief. You demonstrate your grasp of segmentation, targeting and positioning, as well as a range of marketing communications tools.

View Marketing Management on our Module Directory

COMPONENT 05: COMPULSORY

Digital Marketing and Social Media

(15 CREDITS)

Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, you learn how the internet is now integrated into all the marketing functions and activities of modern businesses.

View Digital Marketing and Social Media on our Module Directory

COMPONENT 06: COMPULSORY

Business Strategy

(15 CREDITS)

The business world is increasingly global, complex and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. In theory it should become consecutively easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. In this course, you explore why that is.

View Business Strategy on our Module Directory

COMPONENT 07: COMPULSORY

Research Methods in Management and Marketing

(15 CREDITS)

This module introduces quantitative and qualitative methods used in management and marketing research and demonstrates how they are applied in different settings. We explore the methodological, ethical and practical elements of designing business research and learn how to gather, review and analyse data from a variety of sources. You develop your presentation skills and learn how to plan, organise, manage and share research projects.

View Research Methods in Management and Marketing on our Module Directory

COMPONENT 08: COMPULSORY

Introduction to Consumer Behaviour

(15 CREDITS)

This module introduces you to foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave. You will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.

View Introduction to Consumer Behaviour on our Module Directory

COMPONENT 09: COMPULSORY

Successful Futures

(0 CREDITS)

This module links subject understanding to employability, ensuring you’re prepared to take advantage of graduate opportunities at the point they’re advertised. You gain an understanding of the graduate labour market and recruitment processes, as well as timelines for recruitment and interview and assessment centre techniques. You also learn about options for postgraduate study.

View Successful Futures on our Module Directory

COMPONENT 10: COMPULSORY

Student Success Tutorial

(0 CREDITS)

This compulsory module equips you with effective study practices to excel in your second year at Essex Business School. It gives your guidance on how to use feedback effectively to improve and develop your academic skills and improve your performance. It provides the opportunity to create an action plan for your personal and professional development whilst at university.

View Student Success Tutorial on our Module Directory

COMPONENT 01: COMPULSORY

Critical Marketing Perspectives

(15 CREDITS)

Marketing is part of our everyday lives, embedded into all spheres of society. Marketing techniques are not only used by corporations to promote their products and services. Governments, charities, social movements and protest groups also use these techniques to seek to shape our norms, lifestyles and culture. This module explores a range of contemporary marketing discourses and critically examines their impact on marketing practices and on society. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.

View Critical Marketing Perspectives on our Module Directory

COMPONENT 02: COMPULSORY

Business Ethics

(15 CREDITS)

This module builds on your understanding of management and organisation by considering the ethics of business activity. You are introduced to the origins, practice and theory of business ethics and corporate social responsibility (CSR). You consider a range of perspectives and use business literature to critically examine organisational ethics and analyse its constraints. This module has been designed to enable students to integrate their subject knowledge with an understanding of sustainable development, acquiring the skills and competencies essential for addressing the urgent sustainability challenges of the 21st century.

View Business Ethics on our Module Directory

COMPONENT 03: COMPULSORY

Brand Management

(15 CREDITS)

Explore the fascinating world of brands in our contemporary cultures, and investigate the consequences for contemporary marketing practices and for organisational practices more generally. You examine the notion of brand identity, brand image, the issues of brand development and extension, and the consumption of brands. You are also introduced to managerial and marketing issues central to brand management.

View Brand Management on our Module Directory

COMPONENT 04: COMPULSORY WITH OPTIONS

(30 CREDITS)

COMPONENT 05: OPTIONAL

(45 CREDITS)

COMPONENT 06: OPTIONAL

(15 CREDITS)

Teaching

Undergraduate students at the Department of Essex Business School typically have 12 hours of teaching time per week.
Teaching includes a combination of lectures, seminars and computer-based lab sessions
Modules delivered by experts in the field as well as guest speakers
Contribute and interact in lectures through the use of smart technology
Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
Complete your final-year project in consultation with a personal supervisor

Assessment

Assessed through traditional methods of end-of-year exams and multiple choice questions, in-class tests and essays
Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations

Fees and funding

Home/UK fee

£5,760 per year

This fee is set by the UK Government for classroom-based Foundation Years only. Your fee will increase in your next year in alignment with the Undergraduate course fee set by the UK Government.

International fee

£20,475 per year

The standard undergraduate degree fee for international students will apply in subsequent years.

Fees will increase for each academic year of study.

Home/UK fees and funding information

International fees and funding information

What's next

Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:

tour our campus and accommodation
find out answers to your questions about our courses, student finance, graduate employability, student support and more
meet our students and staff

Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.

Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Full details on how to apply can be found on the filling in your UCAS undergraduate application web page.

Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.

The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.

For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements

Offer Holder Days

If you receive an undergraduate offer to study with us in October 2024 and live in the UK, you will receive an email invitation to book onto one of our Offer Holder Days. Our Colchester Campus Offer Holder Days run from February to May 2024 on various Wednesdays and Saturdays, and our Southend Campus events run in April and May. These events provide the opportunity to meet your department, tour our campus and accommodation, and chat to current students. To support your attendance, we are offering a travel bursary, allowing you to claim up to £150 as reimbursement for travel expenses. For further information about Offer Holder Days, including terms and conditions and eligibility criteria for our travel bursary, please visit our webpage.

If you are an overseas offer-holder, you will be invited to attend one of our virtual events. However, you are more than welcome to join us at one of our in-person Offer Holder Days if you are able to - we will let you know in your invite email how you can do this.

A sunny day with banners flying on Colchester Campus Square 4.

Set within 200 acres of award-winning parkland - Wivenhoe Park and located two miles from the historic city centre of Colchester – England's oldest recorded development. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.

Find out more

View from Square 2 outside the Rab Butler Building looking towards Square 3

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.

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The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.