Undergraduate Course

BSc Business and Analytics

BSc Business and Analytics

Overview

The details
Business and Analytics
N130
October 2025
Full-time
3 years
Southend Campus

Our BSc Business and Analytics course will prepare you for a fulfilling career in an ever-evolving business environment by teaching you how to harness and leverage data to make strategic decisions and drive business forward.

By studying this course, you will:

  • Gain a strategic understanding of customer behaviour and market trends.
  • Learn how to make informed decisions based on data-driven insights.
  • Understand how to identify bottlenecks, optimise resource allocation, and improve efficiency in businesses.
  • Know how to create personalised experiences, tailor products and anticipate customer needs using analytics.
  • Learn how data and analytics allow businesses to identify, assess and mitigate risks.
  • Be able to use big data to identify opportunities for innovation.

This course is designed to provide you with comprehensive knowledge of both theoretical and practical aspects of business. It will equip you with the skills and knowledge needed to harness the power of data for effective decision-making in the business world and prepare you to apply this learning in the context of real-world problems.

BSc Business Analytics is taught at Essex Business School. We're an international school which places a strong emphasis on responsible management, ethics and sustainable business practice. We encourage our students to think strategically, act responsibly and have the confidence to innovate to make positive change in turbulent economic environments.

Why we're great.
  • We are ranked in the Top 175 for Business and Economics in THE World University Rankings by Subject 2024.
  • Our faculty members are not only educators but also active researchers, ensuring that students benefit from the latest industry insights and knowledge. 
  • We maintain close ties with the industry, allowing our students to learn from real-world scenarios and stay ahead in the rapidly evolving business landscape

Study abroad

The four-year version of this course enables you to study abroad during your third year. In all other areas, this version of the course remains identical to the standard three-year variant.

You can study abroad with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, you experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.

Placement year

Alternatively, you may prefer to take on a placement during your third year to gain relevant work experience within an external organisation. A placement can provide you with valuable experience to add to your CV.

The Student Development Team can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is your responsibility to apply, prepare for and secure your role. In recent years, our students have gained placements with organisations such as BMW, Samsung and Cummins.

Our expert staff

At Essex Business School we are home to academic staff who are on the cutting edge of their research areas. Dr Sahar Validi, one of our undergraduate tutors, is a senior lecturer in Business Analytics at Essex Business School, University of Essex. Her interests are in the fields of operational research and supply chain logistics management and are heavily influenced by digital transformation. She has consistently attempted to conduct applied research with impact, informed by the end user's needs to drive the impact agenda.

Essex Business School is home to a number of research groups. Our Strategy, Operations and Entrepreneurship, based at our Southend Campus, are a group of international researchers with an analytical focus. This means that your teaching in business and analytics will cover the latest insights from research conducted in partnership with businesses from all over the world.

Specialist facilities

Our BSc Business and Analytics course is taught at our Southend Campus, just 40 minutes from the City of London, the financial district of the capitol, where you are on the doorstep of the global finance industry.

London is, and always has been, a bastion of business, innovation and finance and Essex has the highest number of small and medium-sized enterprises (SMEs) in the UK, meaning you are ideally located for launching a business or gaining inspiration to take back home.

Southend-on-Sea combines the charms of a traditional seaside resort with the attractions of a vibrant, modern town and our campus sits right at the centre. With seven miles of coastline, a world-famous mile-long pier and a wide variety of restaurants and nightlight all on your doorstep, it is the perfect place to live and study. Our town centre location has excellent transport links and London Southend Airport is just five minutes away by train, offering flights to over 50 destinations across Europe.

When you choose our Southend Campus for your studies, you'll have access to excellent, dedicated facilities, including:

  • 24-hour Learning Hub with computer suites and study pods
  • extensive public and academic library
  • student services desk
  • modern lecture theatres and seminar rooms
  • study skills advice
  • in-house dentist and Faith Centre
  • our cosy SU Lounge, with pool tables and large-screen TV for socialising and relaxation!

Your future

A degree in business and analytics will ensure you have a clear grasp of international business practices and can open the door to global opportunities, therefore, we embed a series of core and specific skills into our undergraduate curriculum for BSc Business and Analytics to ensure that our graduates are suited to careers in business management, finance and leadership roles.

All of our taught modules embed elements of our skills map which emulate the skills which are required by employers of business graduates, these generally include:

  • Academic and cognitive skills
  • Research skills
  • Technology skills
  • Communication skills
  • Data analysis skills
  • Soft skills

We embed a structured approach to student development and skills support throughout the curriculum and through additional support from the Essex Business School Learning Team.

Our students have gone on to become business analysts, financial advisors, account managers and management trainees, with recent graduate destinations including:

  • Consultant at TEKsystems – a data insights and business systems provider
  • Associate Professional Business Analyst at DXC Technology – an end-to-end IT services company
  • Delivery Consultant at RED - The Global SAP Solutions Provider - a specialist recruitment firm
  • iX Business Consultant at IBM – the multifunctional information technology conglomerate
  • CEO and Founders of WYSPR – a ‘Friendvertising' social media start-up

Our management and finance graduates enjoy successful careers in their fields.

Additional to the skills development offered by Essex Business School, BSc International Business and Finance students can also take advantage of the University of Essex Careers Service which focuses in particular on supporting the development of undergraduate employability, including: careers fairs, career mentoring, skills development, careers advice and guidance, placement year support, job opportunities, start-up support and more.

Entry requirements

UK entry requirements

  • GCSE: Mathematics C/4.
  • A-levels: BBB - BBC or 120 - 112 UCAS tariff points from a minimum of 2 full A-levels.
  • BTEC: DDM - DMM or 120 - 112 UCAS tariff points from a minimum of the equivalent of 2 full A-levels. The acceptability of BTECs is dependent on subject studied and optional units taken - email ugquery@essex.ac.uk for advice.
  • Combined qualifications on the UCAS tariff: 120 - 112 UCAS tariff points from a minimum of 2 full A levels or equivalent. Tariff point offers may be made if you are taking a qualification, or mixture of qualifications, from the list on our undergraduate application information page.
  • IB: 30 - 29 points or three Higher Level certificates with 555-554. Our Maths requirement can be met with either: 4 in Standard level Maths; 3 in Higher level Maths; or 4 in IB Middle Years Maths.
  • IB Career-related Programme: We consider combinations of IB Diploma Programme courses with BTECs or other qualifications. Advice on acceptability can be provided, email Undergraduate Admissions.
  • QAA-approved Access to HE Diploma: 6 level 3 credits at Distinction and 39 level 3 credits at Merit, depending on subject studied - advice on acceptability can be provided, email Undergraduate Admissions.
  • T-levels: We consider T-levels on a case-by-case basis, depending on subject studied. The offer for most courses is Distinction overall. Depending on the course applied for there may be additional requirements, which may include a specific grade in the Core.

Contextual Offers:

We are committed to ensuring that all students with the merit and potential to benefit from an Essex education are supported to do so. If you are a home fee paying student residing in the UK you may be eligible for a Contextual Offer of up to two A-level grades, or equivalent, below our standard conditional offer.
Factors we consider:

  • Applicants from underrepresented groups
  • Applicants progressing from University of Essex Schools Membership schools/colleges
  • Applicants who attend a compulsory admissions interview
  • Applicants who attend an Offer Holder Day at our Colchester or Southend campus

Our contextual offers policy outlines additional circumstances and eligibility criteria.

For further information about what a contextual offer may look like for your specific qualification profile, email ugquery@essex.ac.uk.

If you haven't got the grades you hoped for, have a non-traditional academic background, are a mature student, or have any questions about eligibility for your course, more information can be found on our undergraduate application information page or get in touch with our Undergraduate Admissions Team.

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please contact our Undergraduate Admissions team at ugquery@essex.ac.uk to request the entry requirements for this country.

English language requirements

English language requirements for applicants whose first language is not English: IELTS 6.0 overall, or specified score in another equivalent test that we accept.

Details of English language requirements, including component scores, and the tests we accept for applicants who require a Student visa (excluding Nationals of Majority English Speaking Countries) can be found here

If we accept the English component of an international qualification it will be included in the academic levels listed above for the relevant countries.

English language shelf-life

Most English language qualifications have a validity period of 5 years. The validity period of Pearson Test of English, TOEFL and CBSE or CISCE English is 2 years.

If you require a Student visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

Pre-sessional English courses

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Pending English language qualifications

You don’t need to achieve the required level before making your application, but it will be one of the conditions of your offer.

If you cannot find the qualification that you have achieved or are pending, then please email ugquery@essex.ac.uk .

Requirements for second and final year entry

Different requirements apply for second and final year entry, and specified component grades are also required for applicants who require a visa to study in the UK. Details of English language requirements, including UK Visas and Immigration minimum component scores, and the tests we accept for applicants who require a Student visa (excluding Nationals of Majority English Speaking Countries) can be found here

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College

Structure

Course structure

The course structure is designed to enable you to study a wide range of modules in all areas of business and analytics. In the first year, you will cover the fundamentals that every business manager needs to know including topics such as entrepreneurship, economics, accounting, finance, management and marketing. Then in second and final year you will have a mixture of compulsory and optional modules to make the degree your own.

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists. Please be aware that we are planning changes to our first year to make it more relevant to your chosen course.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The following modules are based on the current course structure and may change in response to new curriculum developments and innovation.

We understand that deciding where and what to study is a very important decision for you. We'll make all reasonable efforts to provide you with the courses, services and facilities as described on our website and in line with your contract with us. However, if we need to make material changes, for example due to significant disruption, we'll let our applicants and students know as soon as possible.

Components and modules explained

Components

Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.

Each component has a status and carries a certain number of credits towards your qualification.

Status What this means
Core
You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options
You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory
You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional
You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.

The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.

Modules

Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.

In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.

Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:

HR 100  4  FY

The department or school the module will be taught by.

In this example, the module would be taught by the Department of History.

The module number. 

The UK academic level of the module.

A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.

A standard postgraduate taught course will comprise of level 7 modules.

A postgraduate research degree is a level 8 qualification.

The term the module will be taught in.

  • AU: Autumn term
  • SP: Spring term
  • SU: Summer term
  • FY: Full year 
  • AP: Autumn and Spring terms
  • PS: Spring and Summer terms
  • AS: Autumn and Summer terms

COMPONENT 01: COMPULSORY

Principles of Marketing
(30 CREDITS)

This module provides a broad introduction to marketing at national and international levels. You explore the marketing of both products and services in organisations of different sizes, with a particular focus on entrepreneurial organisations. You explore the marketing environment for new ventures and the challenges of marketing in regional, local and global marketplaces. Other topics include the use of marketing information and research, strategic marketing planning and the marketing mix.

View Principles of Marketing on our Module Directory

COMPONENT 02: COMPULSORY

Introduction to Accounting and Finance
(15 CREDITS)

It’s essential that every aspiring entrepreneur, manager and leader understands the basics of accounting and finance. In this introductory module you’ll explore the principles of financial and management accounting; the recording of transactions; the preparation of financial statements and their analysis; the principles of cost accumulation and decision making in businesses; techniques of cost control; the management of working capital; the sources of funding and investment appraisal. You’ll explore the key theories, carry out problem-solving exercises and learn how to apply these within companies.

View Introduction to Accounting and Finance on our Module Directory

COMPONENT 03: COMPULSORY

New Venture Creation
(15 CREDITS)

If you’re looking to start your own business, or to help an existing business to grow, then this module provides the essential knowledge you’ll need. You develop a greater understanding of the various aspects involved in new venture creation and growth, from opportunity identification, evaluation and implementation through to continued growth and management. Using practical exercises, case studies and videos, you learn about the business life cycle from start-up to growth and maturity and explore business development from economic and behavioural perspectives.

View New Venture Creation on our Module Directory

COMPONENT 04: COMPULSORY

Business Economics
(15 CREDITS)

This module introduces you to key economic theories and concepts, covering highly topical issues affecting the business world. Using real-life case studies, you explore the key microeconomics principles and concepts that can help to explain why economic activities occur and explore whether it is possible to improve economic situations for society.

View Business Economics on our Module Directory

COMPONENT 05: COMPULSORY

Introduction to International Business
(15 CREDITS)

At Essex Business School we’re proud of our international community, bringing international expertise into the classroom. In this module you are introduced to the global business environment and how this impacts upon corporations and their decision to operate internationally. You explore the different strategies organisations can adopt when entering international markets and examine aspects of managing multinational corporations, such as marketing, human resource management and global supply chain management.

View Introduction to International Business on our Module Directory

COMPONENT 06: COMPULSORY

Quantitative Analysis for Business
(15 CREDITS)

Throughout your career you’ll likely need to make use of a wide variety of quantitative techniques, many of which can provide essential information to aid decision-making. In this module you gain a basic understanding of the wide variety of techniques available for analysis in business management. This is especially relevant in today's data-driven society, where large, complex data sets are widespread across many different sectors.

View Quantitative Analysis for Business on our Module Directory

COMPONENT 07: COMPULSORY

Professional and Academic Development
(15 CREDITS)

The Professional and Academic Development module helps you build a foundation in core academic skill requirements to help you improve the standard of your academic work across all of your first year modules. This module also introduces you to the themes of career planning and employability skills and establishing a career path.

View Professional and Academic Development on our Module Directory

COMPONENT 01: COMPULSORY

Business Research Methods
(15 CREDITS)

This module introduces a number of business and management research methods, with a particular focus on entrepreneurship and small business. You explore philosophical research issues, such as selecting appropriate research methods and judging the quality and value of findings. You learn how to write a research proposal and design and plan quantitative and qualitative research. This includes collecting data, analysing findings and presenting results.

View Business Research Methods on our Module Directory

COMPONENT 02: COMPULSORY

Introduction to Business Analytics
(15 CREDITS)

Introduction to Business Analytics will allow you to develop core knowledge and skills in the domain of business analytics and data science. You’ll focus on different tools and approaches to support data analysis and decision making in business environment. The module is designed to enhance your ability of data analysis to uncover embedded information useful for decision making.Learn how to valuate the potential of data analytics in supporting complex decision making in real-world business environment.

View Introduction to Business Analytics on our Module Directory

COMPONENT 03: COMPULSORY

Intelligent Enterprise Systems
(15 CREDITS)

COMPONENT 04: COMPULSORY

Principles of Operations and Supply Chain Management
(15 CREDITS)

The Principles of Operations and Supply Chain Management module integrates topics from manufacturing-operations, process design, capacity and inventory planning, and supply chain management. This module will give you an opportunity to develop knowledge and skills to manage business operations and supply chain effectively in a real-world environment. The aim of this module is to provide comprehensive understanding of key principles, concepts and approaches used to ensure effective management of business operations and supply chain management. The module covers an extensive range of issues including structure and scope of operations, process design, capacity and inventory management, supply chain management and quality management.

View Principles of Operations and Supply Chain Management on our Module Directory

COMPONENT 05: COMPULSORY

Business-To-Business Marketing
(15 CREDITS)

Discover the importance of studying and understanding buyer behaviour in the business to business market, and distinguish the marketing strategy, planning and implementation for the same from buyer behaviour in consumer markets. You build an awareness of multiple stakeholder groups in business markets and the notion of managing networks, alliances and partnerships across the diverse stakeholder groups.

View Business-To-Business Marketing on our Module Directory

COMPONENT 06: COMPULSORY

Professional and Academic Development 2
(15 CREDITS)

This module will give you a clear understanding of feedback, Dweck`s concept of a `growth mindset`, and how you can use these to improve your studies and career. We want you to have a passion for learning, a willingness to challenge yourself, and an eagerness to learn from mistakes, so this module will help you to understand group work and presentations and to acquire the relevant skills to successfully undertake both. The module also serves as a bridge for your final year, so that students should be able to understand the expectations of the final year and the possible career paths you can take after you graduate, and how you can use summer vacations to get ahead.

View Professional and Academic Development 2 on our Module Directory

COMPONENT 07: OPTIONAL

Option(s) from list
(30 CREDITS)

COMPONENT 01: COMPULSORY

Business Strategy
(30 CREDITS)

Enhance your understanding of the concepts and nature of strategy and its interactions with the macro environment, industries/sectors and business operations. You develop your skills analysing opportunities and threats, managing strategic capability and resources, understanding competitive advantage, competition and collaboration, directions and methods of business development, as well as managing strategic change.

View Business Strategy on our Module Directory

COMPONENT 02: COMPULSORY

Research Project: Business and Analytics
(30 CREDITS)

COMPONENT 03: COMPULSORY

Applied Business Analytics and Decision Making
(15 CREDITS)

This module will provide you with an overview of applications of business analytics for real world business problems.Business examples and case studies will be used to explain the variety of decision-making issues that can be solved using analytics to gain business intelligence. Useful business analytics software (like R, Python or similar) will be discussed in this module. With this understanding you can learn how to select one or more business analytics tools and appropriate software for solving specific real-world problems.

View Applied Business Analytics and Decision Making on our Module Directory

COMPONENT 04: COMPULSORY

Responsible Artificial Intelligence
(15 CREDITS)

COMPONENT 05: COMPULSORY

Data Mining and Visualisation
(15 CREDITS)

COMPONENT 06: OPTIONAL

BE241-6-SP or BE534-6-AU
(15 CREDITS)

COMPONENT 07: COMPULSORY

Career Skills in Business
(0 CREDITS)

This module will help you to understand the interests, skills and competencies which are relevant to your future career choices. You will learn how to find the graduate-level roles and career paths available to business students and you will learn about the skills necessary to successfully compete in the graduate labour market after you graduate.

View Career Skills in Business on our Module Directory

Placement

On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.

Year abroad

On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.

Teaching

  • Undergraduate students at the Department of Essex Business School typically have 12 hours of teaching time per week.
  • Teaching includes a combination of lectures, seminars and computer-based lab sessions
  • Modules delivered by experts in the field as well as guest speakers
  • Contribute and interact in lectures through the use of smart technology
  • Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
  • Complete your final-year project in consultation with a personal supervisor

Assessment

  • Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
  • Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
  • Your first year marks do not count towards your final degree

Fees and funding

Home/UK fee

£9,250 per year

International fee

£21,525 per year

Fees will increase for each academic year of study.

What's next

Open Days

Our events are a great way to find out more about studying at Essex. We run a number of Open Days throughout the year which enable you to discover what our campus has to offer. You have the chance to:

  • tour our campus and accommodation
  • find out answers to your questions about our courses, student finance, graduate employability, student support and more
  • meet our students and staff

Check out our Visit Us pages to find out more information about booking onto one of our events. And if the dates aren’t suitable for you, feel free to book a campus tour here.

Applying

Applications for our full-time undergraduate courses should be made through the Universities and Colleges Admissions Service (UCAS). Full details on how to apply can be found on the filling in your UCAS undergraduate application web page.

Our UK students, and some of our EU and international students, who are still at school or college, can apply through their school. Your school will be able to check and then submit your completed application to UCAS. Our other international applicants (EU or worldwide) or independent applicants in the UK can also apply online through UCAS Apply.

The UCAS code for our University of Essex is ESSEX E70. The individual campus codes for our Loughton and Southend Campuses are 'L' and 'S' respectively.

For information on transferring from another university, applying when you are not at school or college, and applying for readmission, please see How to apply and entry requirements

Offer Holder Days

If you receive an undergraduate offer to study with us in October 2024 and live in the UK, you will receive an email invitation to book onto one of our Offer Holder Days. Our Colchester Campus Offer Holder Days run from February to May 2024 on various Wednesdays and Saturdays, and our Southend Campus events run in April and May. These events provide the opportunity to meet your department, tour our campus and accommodation, and chat to current students. To support your attendance, we are offering a travel bursary, allowing you to claim up to £150 as reimbursement for travel expenses. For further information about Offer Holder Days, including terms and conditions and eligibility criteria for our travel bursary, please visit our webpage.

If you are an overseas offer-holder, you will be invited to attend one of our virtual events. However, you are more than welcome to join us at one of our in-person Offer Holder Days if you are able to - we will let you know in your invite email how you can do this.

Students giving each other a piggy back on the beach

Visit Southend Campus

Want to live in a central city location, with state-of-the-art facilities at your finger tips? Southend is the perfect environment for living and learning in a close-knit international community.

If you're joining our School of Health and Social Care, East 15 Acting School, or Essex Business School, you may well be studying at our Southend Campus.

View from Square 2 outside the Rab Butler Building looking towards Square 3

Virtual tours

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tours allows you to explore our University from the comfort of your home. Check out our Colchester virtual tour and Southend virtual tour to see accommodation options, facilities and social spaces.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.

Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

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