How to apply

Overview

The details

Course: Advertising, Marketing and the Media

Start date: October 2025

Study mode: Full-time

Duration: 1 year

Location: Colchester Campus

Based in: Sociology and Criminology

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries' they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.

Taught within our Department of Sociology and Criminology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyses the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

Recent developments from actor network theory on market devices
Concepts of advertising, marketing and consumption
Contemporary marketing and management
Media and communications
Developing brand cultures

You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

We are 1st for research environment in sociology (Grade Point Average, Research Excellence Framework 2021). We're pursuing a new understanding of the social world with our world leading research, and contributing to the thinking that guides organisations.

This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.

Why we're great.

We offer interdisciplinary studies with expertise from our Department of Sociology and Criminology and Essex Business School
We offer a strong emphasis on ethics and sustainable business practice in the global economy
We examine advertising industries in Britain, North America and newly emerging economies like India

Our expert staff

We are a large and friendly department, offering a diverse range of research interests and with staff members who are committed to teaching, research and publication that covers a broad geographical spectrum.

Many have worked at the local level with local authorities, justice councils, community partnerships and charities. Others have worked at a national and international level with bodies like the United Nations, the European Commission's Expert Group on Public Understanding of Science, Amnesty International, The Royal College of Paediatrics and Child Health, the Home Office and national non-governmental organisations.

Within Essex Business School, our staff specialise in areas including SMEs, business-to-business relationship marketing, branding, marketing management, new product development and social entrepreneurship.

While maintaining core engagement with contemporary marketing practice, our staff enrich our courses with novel marketing ideas drawn from both the contemporary business world and cutting-edge academic research.

Specialist facilities

Dedicated postgraduate support facilities
Our renowned off-campus Graduate Conference takes place every February
A unique Student Resource Centre where you can get help with your studies, access examples of previous students' work, and attend workshops on research skills
The Sociology common room is open all day Monday-Friday, is stocked with daily newspapers, magazines and journals, and has free drinks available
Links with the Institute of Social and Economic Research, which conducts large-scale survey projects and has its own library, and the UK Data Archive, which stores national research data like the British Crime Survey
Our students' Sociology Society, a forum for the exchange of ideas, arranging talks by visiting speakers, introducing you to various career pathways, and organising debates

Our Essex Business School building on our Colchester Campus is the first zero carbon business school in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

Our EBS building provides you with a stunning new work environment, offering:

A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
A light and spacious lecture theatre, with seating for 250 students
Study pods and innovation booths for group working
Dedicated office space for student entrepreneurs
Networking opportunities with visiting businesses
A café with an adjacent sun terrace

Your future

This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.

Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

We work with the university's Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Entry requirements

UK entry requirements

A 2:2 degree or international equivalent in one of the following subjects:

English Literature
Humanities
Social Science

We will also consider applicants with any other 2:2 degree or above which includes:

At least two Humanities or Social Science modules, such as:

Cultural and Social Studies
Film and Theatre Studies
History
Law
Literature
Philosophy
Gender Studies
Geography
Media Studies
Digital Humanities
Economics
Government
Psychosocial and Psychoanalytic Studies
Sociology
Social Policy

International & EU entry requirements

We accept a wide range of qualifications from applicants studying in the EU and other countries. Get in touch with any questions you may have about the qualifications we accept. Remember to tell us about the qualifications you have already completed or are currently taking.

Sorry, the entry requirements for the country that you have selected are not available here. Please contact our Graduate Admissions team at pgquery@essex.ac.uk to request the entry requirements for this country.

English language requirements

If English is not your first language, we require IELTS 6.5 overall with a minimum score of 6.0 in all components.

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Structure

Course structure

We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists.

Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The course content is therefore reviewed on an annual basis to ensure our courses remain up-to-date so modules listed are subject to change.

We understand that deciding where and what to study is a very important decision for you. We'll make all reasonable efforts to provide you with the courses, services and facilities as described on our website and in line with your contract with us. However, if we need to make material changes, for example due to significant disruption, we'll let our applicants and students know as soon as possible.

Components and modules explained

Components

Components are the blocks of study that make up your course. A component may have a set module which you must study, or a number of modules from which you can choose.

Each component has a status and carries a certain number of credits towards your qualification.

Status	What this means
Core	You must take the set module for this component and you must pass. No failure can be permitted.
Core with Options	You can choose which module to study from the available options for this component but you must pass. No failure can be permitted.
Compulsory	You must take the set module for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Compulsory with Options	You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.
Optional	You can choose which module to study from the available options for this component. There may be limited opportunities to continue on the course/be eligible for the qualification if you fail.

The modules that are available for you to choose for each component will depend on several factors, including which modules you have chosen for other components, which modules you have completed in previous years of your course, and which term the module is taught in.

Modules

Modules are the individual units of study for your course. Each module has its own set of learning outcomes and assessment criteria and also carries a certain number of credits.

In most cases you will study one module per component, but in some cases you may need to study more than one module. For example, a 30-credit component may comprise of either one 30-credit module, or two 15-credit modules, depending on the options available.

Modules may be taught at different times of the year and by a different department or school to the one your course is primarily based in. You can find this information from the module code. For example, the module code HR100-4-FY means:

100

The department or school the module will be taught by.

In this example, the module would be taught by the Department of History.

The module number.

The UK academic level of the module.

A standard undergraduate course will comprise of level 4, 5 and 6 modules - increasing as you progress through the course.

A standard postgraduate taught course will comprise of level 7 modules.

A postgraduate research degree is a level 8 qualification.

The term the module will be taught in.

AU: Autumn term
SP: Spring term
SU: Summer term
FY: Full year
AP: Autumn and Spring terms
PS: Spring and Summer terms
AS: Autumn and Summer terms

COMPONENT 01: CORE

Postgraduate Taught Project and Academic Skills

(60 CREDITS)

What interests you? Do you want to deepen your knowledge, build invaluable research skills and develop your academic freedom? Your dissertation lets you study a topic of your choosing, in depth, with supervision and guidance from our world-leading academics.

View Postgraduate Taught Project and Academic Skills on our Module Directory

COMPONENT 02: CORE

Advertising: Commerce and Creativity

(20 CREDITS)

How has advertising tried to understand the consumer? What challenges are posed by international advertising? Or by the arrival of new media and alternative delivery systems? Explore the history of advertising in Britain and North America, then learn how to analyse and theorise about advertising and the wider creative industries.

View Advertising: Commerce and Creativity on our Module Directory

COMPONENT 03: CORE

Perspectives on Marketing

(20 CREDITS)

Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.

View Perspectives on Marketing on our Module Directory

COMPONENT 04: COMPULSORY

Digital Economy

(20 CREDITS)

The digital economy and the social media landscape are rapidly transforming social structures and ways of living. This module explores key features of the contemporary digital economy and addresses some of the following questions: How can we research digital cultures? What role do consumers play in producing the digital economy? What are the key differences between legacy media and social media? How have mobile phones transformed our lives?

View Digital Economy on our Module Directory

COMPONENT 05: COMPULSORY

Sociological Research Design

(20 CREDITS)

How do you design social research for projects? Examine the research process, from forming initial research questions through to writing up your findings. Develop your own research ideas via the approaches discussed, building a critical perspective on empirical research that will help you with future research goals.

View Sociological Research Design on our Module Directory

COMPONENT 06: COMPULSORY

Consumer Behaviour

(20 CREDITS)

This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.

View Consumer Behaviour on our Module Directory

COMPONENT 07: OPTIONAL

(20 CREDITS)

Teaching

Postgraduate students in the Department of Sociology and Criminology typically have 2 hours of contact time for each module per week. This consists of a two-hour seminar, or a one-hour lecture and a one-hour class.
We have a strong research group culture
Graduate students are encouraged to take part in our weekly Departmental Seminar which regularly features eminent outside speakers

Assessment

Your modules are assessed by coursework and your dissertation

Dissertation

Your 15,000-word dissertation allows you to focus in-depth on your chosen topic from April onwards
You work with close supervision from academic staff

Fees and funding

Home/UK fee

£10,500

International fee

£22,750

Masters fees and funding information

Research (e.g. PhD) fees and funding information

What's next

We hold Open Days for all our applicants throughout the year. Our Colchester Campus events are a great way to find out more about studying at Essex, and give you the chance to:

tour our campus and accommodation
find out answers to your questions about our courses, student finance, graduate employability, student support and more
meet our students and staff

If the dates of our organised events aren’t suitable for you, feel free to get in touch by emailing tours@essex.ac.uk and we’ll arrange an individual campus tour for you.

You can apply for this postgraduate course online. Before you apply, please check our information about necessary documents that we'll ask you to provide as part of your application.

We aim to respond to applications within two weeks. If we are able to offer you a place, you will be contacted via email.

For information on our deadline to apply for this course, please see our ‘how to apply' information.

A sunny day with banners flying on Colchester Campus Square 4.

Set within 200 acres of award-winning parkland - Wivenhoe Park and located two miles from the historic city centre of Colchester – England's oldest recorded development. Our Colchester Campus is also easily reached from London and Stansted Airport in under one hour.

Find out more

View from Square 2 outside the Rab Butler Building looking towards Square 3

If you live too far away to come to Essex (or have a busy lifestyle), no problem. Our 360 degree virtual tour allows you to explore the Colchester Campus from the comfort of your home. Check out our accommodation options, facilities and social spaces.

At Essex we pride ourselves on being a welcoming and inclusive student community. We offer a wide range of support to individuals and groups of student members who may have specific requirements, interests or responsibilities.

Find out more

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include, but are not limited to: strikes, other industrial action, staff illness, severe weather, fire, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack (whether declared or not), natural disaster, restrictions imposed by government or public authorities, epidemic or pandemic disease, failure of public utilities or transport systems or the withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications. The University would inform and engage with you if your course was to be discontinued, and would provide you with options, where appropriate, in line with our Compensation and Refund Policy.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.