The coexistence of social media and dyadic accountability layers and their different temporalities

Seminar summary

We examine the micro-processes that connect different accountability layers, namely the social media layer and the dyadic layer, leveraging on their different temporal features. While previous studies consider temporality as a taken-for-granted aspect of accountability, this study acknowledges the importance of considering temporal dimensions to analyse accountability practices. The study focuses on the National Museum in Brazil, which developed a social media layer following a fire incident to re-enact minimal accountability to the public and reinvigorate a pre-existing dyadic accountability layer. The research analyses social media posts, documents, official reports, and interviews collected over 6 years. The findings reveal that dyadic and social media accountability layers coexist, and the National Museum developed the micro-processes of mirroring and reframing to connect these two layers. Mirroring involves presenting the same content across both layers, while reframing implies keeping the content from one layer, transforming this content with a new meaning, and presenting it to another layer. These micro-processes occur because each layer has a different temporal feature regarding cycle, duration, frequency, and temporal orientation.

How to attend this seminar

This seminar will take place on Wednesday 30 October 2024 at 2pm.

We welcome you to join us online.

This seminar is free to attend with no need to register in advance.

Speaker bio

Professor André Carlos Busanelli de Aquino

Professor André Carlos Busanelli de Aquino is Full Professor at the University of Sao Paulo. He serves as the Director of Innovation - Secretary of Science, Technology, and Innovation of Sao Paulo State Government, Brazil. Andre also holds multiple research roles as a Research Fellow at the Brazilian National Research Council (CNPq), a Visiting Researcher at Politecnico di Milano/IT, and an Associate researcher at the Institute of Advanced Studies (IEA-USP). Holding a PhD in Accounting from the University of Sao Paulo (2005), Andre shares research interests in organizing for innovation, human agency, and governance in public sector organizations, and his teaching is focused on Accountability and Organization Studies. Andre is the Co-founder and leader of the Public Sector Accountability and Governance Research Group (PSAG) and Metalab – a Laboratory for research and innovation on multiple realities.