Moomin Management

Seminar summary

This seminar is based around Janne Tienari and Paul Savage’s book Moomin Management:
Redefining Generosity. This research seminar presents the book and its idea of managing with generosity, and reflects on the ethnographic study that it is grounded in. Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson’s creations to a global art- based brand and a growing ecosystem of companies. Emphasizing generosity as a key management principle, it champions caring for people as vital for a thriving organization. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.

How to attend this seminar

This seminar will take place online on Wednesday 27 November 2024 at 12pm.

It is free to attend with no need to register in advance.

Speaker bio

Janne Tienari

Janne Tienari is Professor of Management and Organisation at Hanken School of Economics. Research, teaching, executive education, and writing for popular audiences is what I do. My areas of interest include strategy work (i.e., how strategy is done in companies and other organizations); mergers and acquisitions; media, social media, and branding; and gender, diversity, and inclusion. I am also interested in how management and appearances are performed in mediatized society, and how new technologies and artificial intelligence impact upon management. I'm learning more about questions of responsibility and sustainability, especially in top management of companies.