Turning passion into profit: TikTok

This series is perfect for anyone eager to pursue their passions, make extra income, or transition into entrepreneurship.

Whether you're just getting started or looking to refine your existing hustle, you'll leave with actionable steps to make your side business thrive.

Over four consecutive weeks, we’ll focus on a different digital media channel each week that you can use to monetise your hobbies. We’ll explore podcasting, LinkedIn, TikTok and YouTube and consider the best channels based on your skills, interests, and market demand.

From identifying your passions and time management, to marketing and branding on a budget and scaling your side hustle, we’ll gain a thorough understanding of the ways to make your business thrive.

Week 3 - TikTok

Hosted by: Charlotte Briscoe, TikTok creator

Sourdough expert Charlotte has built a following of over 60,000 on TikTok, where she provides sourdough making tutorials and reviews sourdough produce available on the high street. Her success on TikTok has provided opportunities to contribute to a variety of national media channels, boosting her profile among the home baking community.

Charlotte will guide you through the fundamentals of creating engaging content for TikTok and reaching your target audience using this platform.

Join us and gain the confidence, knowledge, and strategies to turn your side hustle dreams into reality!

Any questions? Don't hesitate to get in touch via startups@essex.ac.uk