Dr Guy Lincoln
Dr Guy Lincoln is a hospitality ‘lifer’ who has spent 40 + years doing every kind of industry job imaginable from washing pots and cooking steaks to training, consulting and researching, as well as owning and operating his own hospitality businesses. Primarily though, between 1987 and 2019 Guy was an educator at Leeds Beckett University. Over the course of this time he was responsible for the development and delivery of training and qualifications for hospitality businesses to the value of +£700,000, securing and delivering +£600,000 of European Regional Development Fund – Objective 4 funding and approaching £200,000 of other commercial and funded research projects.
In 2017 Guy invested in a new hospitality business, a venture that was a momentous failure and which prompted him to change the trajectory of the last years of his career. As a result of these experiences, in 2018 he took a bursary to study full time for a PhD concerned with the complexities of decision making for equity Investment in hospitality businesses and in particular the entanglement of affect and emotion in this decision making. Since successfully completing his studies in 2023 (after a suitable period of celebratory retirement) he has worked with Professor Dorina Buda on further developing this work for publication, with a research monograph due via Routledge in Autumn 2025.
Professor Dorina-Maria Buda
Professor Dorina-Maria Buda, a TEDx Speaker and winner of a Rosalind Franklin Fellowship, conducts research on tourism, travel and hospitality from the angle of socio-cultural theories of emotions. Professor Buda is the winner of a Rosalind Franklin Fellowship at the University of Groningen in the Netherlands in collaboration with the European Commission from 2013-2017 in value of €500,000. During 2016 - 2024, Professor Buda was also awarded an individual grant as part of the Innovation Research Incentives Scheme of the Dutch Research Council in value of €250,000 (full economic costing).
In her research monograph Affective Tourism: Dark Routes in Conflict, as well as in her wider work published in top peer reviewed journals, Professor Buda examines dynamics of performance and experience of tourist places in areas of ongoing socio-political turmoil and conflict such as North Korea, Iran, Israel, Jordan, the Palestinian West Bank, as well as in eastern Europe. In-depth understandings of the role of hospitality and emotions in such places can contribute to conflict negotiation and peace building. During her career, Professor Buda has worked at the University of Waikato in Aotearoa New Zealand, Saxion Business School, and University of Groningen in the Netherlands. In England, Professor Buda was Head of Marketing and Consumer Studies Research Centre at Nottingham Business School during 2020 - 2023, and previously she was Professor of Tourism Management and Head of the International Centre for Research in Events, Tourism & Hospitality at Leeds Beckett University.
Together with Dr Guy Lincoln, Professor Buda currently works on a research monograph Affects and Hospitality Equity Investment due to be published with Routledge Taylor & Francis Autumn 2025. The book is set to be the first interdisciplinary academic work to discuss private equity investment in hospitality businesses through the lens of socio-cultural concepts of affect and emotion.