ASMR mysteries explored in ground-breaking exhibition

Psychologist Dr Giulia Poerio will share her insight in a key talk at The Design Museum’s ‘WEIRD SENSATION FEELS GOOD: The World Of ASMR’.

The showcase features interactive exhibitions including works by legendary singer Björk, cult TV painter Bob Ross, and viral pieces by YouTubers including The Slow Mo Guys, HidaMari Cooking and SHU AND TREE.

Running until October 16 the museum invites visitors to delve into ASMR – which stands for Autonomous Sensory Meridian Response - and how it emerged from an unnamed feeling into the forefront of pop culture sparking online videos with millions of views.

ASMR describes a physical sensation of relaxing head-orientated tingling, euphoria, and deep calm sparked by sounds and touch – like tapping or a soft voice.

As part of the exhibition’s landmark event, Dr Poerio will be joined by Creative Director of Sound for The Guardian Podcasts Axel Kacoutié, sound designer Joel Cahen, and screenwriter Peter Strickland.

Taking place on Tuesday, July 5, the group will share personal philosophies that focus on the mechanics, and perception of sound in the Sonic Impact: The Psychology of Sound discussion.

Dr Poerio, who researches ASMR, said: “I’m delighted to contribute to what promises to be a fascinating discussion on ASMR and the emotional power of sound from a range of different perspectives.’

“The WEIRD SENSATION FEELS GOOD exhibition itself is a wonderfully immersive multisensory experience that will leave you feeling intrigued whether you experience ASMR or not.”

This discussion will be preceded by an exclusive screening of Peter Strickland’s short film Cold Meridian, a creative response to the global phenomenon of ASMR, commissioned by the London Short Film Festival, in partnership with production company Mindwax.

Tickets for the talk are available online and cost £12 or £10 with concessions.