The Apprentice star returns to Essex to launch new business partnership

Lord Sugar might have turned down her business idea, but Edge Hotel School graduate and finalist of The Apprentice 2022 Brittany Carter wasn’t deterred and did it anyway.

She returned to Essex to launch her latest business venture and inspire the next generation of entrepreneurs.

Before launching her new partnership with UNiDAYS, which offers exclusive student discounts on her plant-based energy drink OOMPH!, she took time out to talk to current Edge Hotel School students about her journey from hospitality and events student to successful businesswoman.

Speaking after the event at Wivenhoe House Hotel, Brittany said: “Edge Hotel School has this special ability to breed brilliant ideas. Working with students is always a pleasure as they are always so vibrant and creative. I know the students I met today will go far and I hope they have been able to take a little inspiration from me.”

Reflecting on this week’s final of the latest series of The Apprentice, she added: “I want to extend my congratulations to Marnie Swindells for winning but I also want to say to all the finalists that you don’t need Lord Sugar to follow your dreams and succeed. I am proof of that and I hope they will take some inspiration from my story.”

Adrian Martin, Vice-Principal of Edge Hotel School, said: “Our education at Edge is 100% industry-engaged which means our students get the chance to work with and learn from the very best in the industry. It’s really important to us that people like Brittany, who learnt so much of what makes her a successful businesswoman as a student here, share their expertise with our students and tell their inspirational stories.

“Brittany is a brilliant example of the amazing things an Edge graduate can achieve.”

Brittany explained why she wanted to launch her UNiDAYS partnership at Essex: “Obviously, Edge Hotel School holds a special place in my heart but also, the student market is really important to my product. OOMPH! is 100% natural, plant-based and plant-loving and includes 180g of natural caffeine so it’s a healthy alternative to traditional energy drinks that some students use to help them focus when they are revising.”