Alexander Horswill
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Email
a.horswill@essex.ac.uk -
Telephone
+44 (0) 1206 874684
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Location
JT.12B, Colchester Campus
Profile
Biography
Alexander Horswill is a lecturer at the Edge Hotel School, University of Essex. Alexander is proudly an alumnus of the University of Essex, where he completed his BA Hons in hotel management in 2018, and his MSc in management and marketing in 2021. He was awarded the highest mark in two consecutive years and was presented with a scholarship for his academic excellence. In 2022, Alexander worked for a management consulting company in the economic core: London. He worked alongside senior directors including Lego, Tui, and Vodafone to provide innovative solutions and business strategies for operational, and financial inefficiencies and was responsible for managing projects worth £500,000. Alexander has over six years experience in the hospitality industry and has a passion for the food and beverage industry. He has worked as Assistant Restaurant Manager at a four-star country house hotel for four years and as Duty Manager for two years. Alexander’s research interests focus on understanding customer behaviour and online engagement in the hospitality industry. Additionally, he is interested in consumerism, marketing practices and social media content strategies.
Qualifications
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MSc Management and Marketing University of Essex, (2021)
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BA Hons Hotel Management University of Essex, (2019)
Teaching and supervision
Current teaching responsibilities
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Marketing and Customer Behaviour (EG122)
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Delivering Event and Hotel Operations and the Customer Experience (EG124)
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Hospitality Operations (EG125)
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Hotel Operations (EG200)
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Hotel Operations 2 (EG202)
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Event Operations (EG210)
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Delivering Event and Hospitality Operations 1 (EG211)
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Delivering Event and Hospitality Operations 2 (EG213)
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Digital Marketing and Revenue Management (EG222)
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Delivering Hospitality Operations and the Customer Experience 2 (EG226)
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Delivering Event Operations and the Customer Experience 2 (EG229)
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The Customer Experience (EG300)
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Delivering the Customer Experience 1 (EG301)
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The Customer Experience 2 (EG302)
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Delivering the Customer Experience 2 (EG303)
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The Customer Experience 2 (EG307)
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Delivering the Customer Experience 2 (EG308)
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Digital Marketing and Revenue Management (EG310)
