Dr Erik Jacobi

Biography

I joined Essex Business School as a Lecturer in Marketing in 2015. I am based at our Colchester Campus and I am a member of the Management and Marketing Group and Research Centre. Furthermore, I am the Director of the university's Neuromarketing Lab and Lead of the business school's research stream on Experimental Consumer Research and Neuromarketing as well as of the university's interfaculty Consumer Neuroscience Group. I have led a number of marketing consultancy and contract research activities. My focus has been on helping start-ups and SMEs develop their marketing communications, brand identities and marketing strategies, especially through the use of Neuromarketing techniques. I hold a BA in Economics and Philosophy from the University of Nottingham, an MSc in Management and Marketing from Lancaster University and a PhD in Marketing from Lancaster University. During and in-between my studies I worked in marketing, market research and sales in the consumer goods industry in Germany and France. For my PhD I conducted an organizational ethnography working as an advertising account planner in London. My current projects focus on the role of valuation practices in strategy development, brand activism and consumer resistance, and neuromarketing. My work has been published in the Journal of Brand Management, Journal of Marketing Management, Marketing Theory, and Sociology of Health and Illness. I welcome inquiries from potential PhD students on a variety of topics, including but not exclusively: * Market Studies and Organisational Ethnography * Brand Activism and Consumer Resistance * Consumer Neuroscience and Neuromarketing

Qualifications

• PhD Marketing (Economic Sociology) Lancaster University,

• MSc Management and Marketing Lancaster University,

• BA Economics and Philosophy University of Nottingham,

Appointments

University of Essex

• Associate Director of Education (M&M), Essex Business School (1/4/2021 - present)

• Undergraduate Admissions Selector, Essex Business School (1/1/2017 - present)