Dr Hyerhim Kim
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Email
h.kim@essex.ac.uk -
Telephone
+44 (0) 1702 328543
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Location
GB.3.32, Southend Campus
Profile
Biography
Dr Hyerhim Kim is a Lecturer (Assistant Professor) in Marketing at the University of Essex, Essex Business School specialising in marketing communications, strategical branding, cause-related marketing, and psychophysiological methods. She completed her PhD in Hospitality Marketing at University of Surrey in 2020, and she worked as a Lecturer (Assistant Professor) in Marketing at the Anglia Ruskin University. Prior to academia, she had 8 years industry experience having held positions at Richemont Group and Swatchgroup as a marketer. Her research interests have focused on consumers behavioural/attitude changes and emotional reactions. Within this area, she is specifically interested in how digital technologies influence the way people perceive, process, and evaluate branded messages, and how to measure the influence of advertising design on users’ visual attention and the consequent effects of attention on psychological outcomes, especially in sustainable marketing.
Qualifications
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PhD Hospitality Marketing, School of Hospitality and Tourism Management, University of Surrey,
Research and professional activities
Research interests
Marketing Communications
Strategic Brand Management
Psychophysiological Methods
Corporate Social Responsibility
Teaching and supervision
Current teaching responsibilities
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Principles of Marketing (BE500)
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Marketing Communications (BE531)
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Professional and Academic Development 2 (BE906)
Publications
Journal articles (1)
Lee, C-H. and Kim, H-R., (2022). Positive and negative switching barriers: promoting hotel customer citizenship behaviour through brand attachment. International Journal of Contemporary Hospitality Management. 34 (11), 4288-4311
Book chapters (1)
Siegel, LA., Kim, H. and Yung, R., (2024). Tourism and Digital Marketing. In: Digital Marketing. CRC Press. 235- 252
Grants and funding
2023
Proximity tourism; investigating its capabilities in decarbonisation, augmenting personal wellbeing and socio-economic revitalisation in the UK
British Academy