People

Dr Hyerhim Kim

Lecturer
EBS - Strategy, Operations and Entrepreneurship (SOE)
Dr Hyerhim Kim
  • Email

  • Telephone

    +44 (0) 1702 328543

  • Location

    GB.3.32, Southend Campus

Profile

Biography

Dr Hyerhim Kim is a Lecturer (Assistant Professor) in Marketing at the University of Essex, Essex Business School specialising in marketing communications, strategical branding, cause-related marketing, and psychophysiological methods. She completed her PhD in Hospitality Marketing at University of Surrey in 2020, and she worked as a Lecturer (Assistant Professor) in Marketing at the Anglia Ruskin University. Prior to academia, she had 8 years industry experience having held positions at Richemont Group and Swatchgroup as a marketer. Her research interests have focused on consumers behavioural/attitude changes and emotional reactions. Within this area, she is specifically interested in how digital technologies influence the way people perceive, process, and evaluate branded messages, and how to measure the influence of advertising design on users’ visual attention and the consequent effects of attention on psychological outcomes, especially in sustainable marketing.

Qualifications

  • PhD Hospitality Marketing, School of Hospitality and Tourism Management, University of Surrey,

Research and professional activities

Research interests

Marketing Communications

Open to supervise

Strategic Brand Management

Open to supervise

Psychophysiological Methods

Open to supervise

Corporate Social Responsibility

Open to supervise

Teaching and supervision

Current teaching responsibilities

  • Principles of Marketing (BE500)

  • Marketing Communications (BE531)

  • Professional and Academic Development 2 (BE906)

Publications

Journal articles (1)

Lee, C-H. and Kim, H-R., (2022). Positive and negative switching barriers: promoting hotel customer citizenship behaviour through brand attachment. International Journal of Contemporary Hospitality Management. 34 (11), 4288-4311

Book chapters (1)

Siegel, LA., Kim, H. and Yung, R., (2024). Tourism and Digital Marketing. In: Digital Marketing. CRC Press. 235- 252

Grants and funding

2023

Proximity tourism; investigating its capabilities in decarbonisation, augmenting personal wellbeing and socio-economic revitalisation in the UK

British Academy

Contact

h.kim@essex.ac.uk
+44 (0) 1702 328543

Location:

GB.3.32, Southend Campus