Dr Maja Pulic

Biography

Maja Pulic is a Lecturer in Marketing at Essex Pathways Department and Essex Business School. She teaches undergraduate and postgraduate modules in marketing, consumer behaviour, and research methods. She received her PhD in 2024 from the University of Birmingham, Birmingham Business School, under supervision of Professor Christina Goulding and Dr Andrew Pressey. She is a researcher with a dual focus in the fields of critical marketing and qualitative research methodologies. Her work explores the relationship between marketing and places in crisis, particularly how marketing practices intersect with communities emerging from challenges such as post-conflict rebuilding or political disruptions. Her second area of expertise lies in the development and application of qualitative research methodologies. She specializes in grounded theory, and has a strong commitment to working with vulnerable groups, particularly in disrupted/sensitive settings. Research projects/grants participation: - Jean Monnet Network: Democratization and Reconciliation in Western Balkans (2018-2021) http://www.emins.org/en/democratization-and-reconciliation-in-the-western-balkans/ - Cross-national Study on Communal Roles. University of Leuven, Department of Psychology (2018) - Erasmus + Capacity Building Project 2015-2017. Curriculum Development (joint European Political Science MA). Lead partner: University of Salzburg, Department of Political Science and Sociology - Regional Research Promotion Programme Project (RRPP): Complexity of Social Identity in Western Balkans. In cooperation with the University of Belgrade (PI: Professor Nebojsa Petrovic) -European Association of Social Psychologists (EASP): Post-conflict reconciliation in Bosnia and Herzegovina (PI: Professor Sabina Čehajić – Clancy) Other research experience includes developing intervention methodologies for international organisations such as UNDP and NATO in Bosnia and Herzegovina. Invited Lectures: -University Sarajevo School of Science and Technology. Annual Winter School (2015 – 2020). Lecture and workshops to high-school students on Branding and Advertising -University of Bologna, Lecture on Memory and Nostalgia in Post-War Place Marketing to postgraduate students (2021) -Foundation Boris Divkovic Sarajevo, Lecture on Social Responsibility in Nation Branding (2018) within Regional Liberal Political Academy summer school in Bosnia and Herzegovina -University of Belgrade, Serbia, Faculty of Philosophy. Workshop on Qualitative Research Methodology - PG students (2015) Grants and Awards: University of Essex Excellent Educator Award (2023) Horizon Award, Higher Education Futures Institute, University of Birmingham (2021) Birmingham Business School PGR Development Funding (2018) Other roles and professional membership: Birmingham Business School Culture Research Group (2016-present) Association for Consumer Research (2020) Academy of Marketing, UK, (2018) Institute of Place Management, Manchester Metropolitan University (2017)

Qualifications

• PhD in Marketing University of Birmingham,

• MA in Diplomacy University of Buckingham,

• BA in Political Science and International Relations Sarajevo School of Science and Technology,

Appointments

University of Essex

• Lecturer in Management and Marketing, Essex Pathways, University of Essex (1/9/2021 - present)

• Coordinator of the EBS-Econ Pathways, University of Essex (1/9/2022 - present)

• Department Disability Liason Officer (DDLO), University of Essex (1/9/2023 - present)

• Lecturer in Marketing, Essex Business School, University of Essex (4/11/2024 - present)

Other academic

• Associate Lecturer in Marketing, University of Birmingham (1/9/2020 - 30/6/2021)

• Lecturer in Marketing (Department of Economics), Sarajevo School of Science and Technology (4/9/2017 - 1/2/2020)

• Coordinator of the Political Science and International Relations Department, Sarajevo School of Science and Technology (1/9/2013 - 6/12/2015)

• Lecturer (Department of Political Science and IR), Sarajevo School of Science and Technology (7/9/2014 - 2/8/2020)