Dr Hanqun Song
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Email
h.song@essex.ac.uk -
Telephone
+44 (0) 1206 873164
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Location
EBS.3.126E, Colchester Campus
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Academic support hours
Spring Term (2023-2024): Tuesday 2:00 – 3:00 pm; Wednesday 1:00 - 2:00 pm. Please send me an email to book a Zoom or In-person meeting.
Profile
Qualifications
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PhD Griffith University,
Teaching and supervision
Current teaching responsibilities
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Operations and Supply Chain Management (BE488)
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Digital Marketing and Social Media (BE518)
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Introduction to Consumer Behaviour (BE519)
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Marketing and Innovation (BE562)
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Independent Study Project: Management/Marketing (BE938)
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Research Methods in Marketing (BE965)
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Professional and Academic Development (Management and Marketing) (BE909)
Publications
Journal articles (23)
Kim, J-H. and Song, H., (2024). Examining the influence of multiple dimensions of authentic dining experiences. The Service Industries Journal. 44 (5-6), 317-341
Yang, H., Song, H., Xia, L. and Yang, A., (2024). Understanding the consequences of robotic interaction quality and outcome quality: A three-phased affordance theory-based approach. Journal of Hospitality Marketing & Management. 33 (6), 763-783
Yang, H., Wang, Y-C., Song, H. and Ma, E., (2024). Utilitarian vs. hedonic roles of service robots and customer stereotypes: A person-environment fit theory perspective. International Journal of Contemporary Hospitality Management. 36 (9), 3211-3231
Kim, J-H. and Song, H., (2024). How names and shapes correspond to the nature of products: an evaluation of auspicious foods. Asia Pacific Journal of Marketing and Logistics. 36 (10), 2502-2520
Xu, JB., Song, H. and Prayag, G., (2023). Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality?. Tourism Management Perspectives. 46, 101102-101102
Sthapit, E., Garrod, B., Stone, MJ., Björk, P. and Song, H., (2023). Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda. Journal of Travel & Tourism Marketing. 40 (5), 363-382
Song, H., Ding, QS., Xu, JB., Kim, J. and Chang, RCY., (2023). Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory. International Journal of Contemporary Hospitality Management. 35 (7), 2388-2409
Cheung, C. and Song, H., (2023). Application of Communication-Persuasion Theory in Destination Marketing in the Post-Pandemic Era. Journal of China Tourism Research. 20 (3), 565-586
Song, H., Yang, H. and Sthapit, E., (2023). Robotic service quality, authenticity, and revisit intention to restaurants in China: Extending cognitive appraisal theory. International Journal of Contemporary Hospitality Management
Sthapit, E., Garrod, B., Coudounaris, DN., Björk, P., Erul, E. and Song, H., (2023). Antecedents and outcomes of memorable wildlife tourism experiences. Journal of Ecotourism, 1-24
Song, H. and Kim, J-H., (2022). Effects of history, location and size of ethnic enclaves and ethnic restaurants on authentic cultural gastronomic experiences. International Journal of Contemporary Hospitality Management. 34 (9), 3332-3352
Song, H., Wang, Y-C., Yang, H. and Ma, E., (2022). Robotic employees vs. human employees: Customers’ perceived authenticity at casual dining restaurants. International Journal of Hospitality Management. 106, 103301-103301
Yang, H., Song, H., Ding, QS. and Wang, H., (2022). Transparency, authenticity and purchase intentions: Chinese independent restaurants. International Journal of Contemporary Hospitality Management. 34 (11), 4245-4265
Xu, JB., Prayag, G. and Song, H., (2022). The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants: Findings from SEM and fsQCA. International Journal of Hospitality Management. 107, 103340-103340
Song, H., Yang, H. and Ma, E., (2022). Restaurants’ outdoor signs say more than you think: An enquiry from a linguistic landscape perspective. Journal of Retailing and Consumer Services. 68, 103054-103054
Ma, E., Yang, H., Wang, Y-C. and Song, H., (2022). Building restaurant customers’ technology readiness through robot-assisted experiences at multiple product levels. Tourism Management. 93, 104610-104610
Song, H. and Kim, J-H., (2021). The cause-effect relationship between negative food incidents and tourists’ negative emotions. International Journal of Hospitality Management. 95, 102925-102925
Song, H., Xu, JB. and Kim, J-H., (2021). Nostalgic experiences in time-honored restaurants: Antecedents and outcomes. International Journal of Hospitality Management. 99, 103080-103080
Zhang, Y., Prayag, G. and Song, H., (2021). Attribution theory and negative emotions in tourism experiences. Tourism Management Perspectives. 40, 100904-100904
Yang, H., Song, H., Cheung, C. and Guan, J., (2021). How to enhance hotel guests’ acceptance and experience of smart hotel technology: An examination of visiting intentions. International Journal of Hospitality Management. 97, 103000-103000
Kim, J-H. and Song, H., (2020). The influence of perceived credibility on purchase intention via competence and authenticity. International Journal of Hospitality Management. 90, 102617-102617
Kim, J-H., Song, H. and Youn, H., (2020). The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image. International Journal of Hospitality Management. 85, 102354-102354
Song, H., Phan, BV. and Kim, J-H., (2019). The congruity between social factors and theme of ethnic restaurant: Its impact on customer's perceived authenticity and behavioural intentions. Journal of Hospitality and Tourism Management. 40, 11-20
Grants and funding
2023
Feasibility study on consumer decision making and the potential for influencing behaviour through the use of technology to deliver information
Buyerdock Ltd
Embedding humanoid robots in job design: Impact on service employees� decent work and well-being at work
British Academy
Contact
Academic support hours:
Spring Term (2023-2024): Tuesday 2:00 – 3:00 pm; Wednesday 1:00 - 2:00 pm. Please send me an email to book a Zoom or In-person meeting.