Dr Min Yan
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Email
min.yan@essex.ac.uk -
Telephone
+44 (0) 1206 874860
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Location
EBS.3.43, Colchester Campus
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Academic support hours
Thursday 11:00-14:00
Profile
Biography
Min Yan's research interest is around continuance intention of technologies, and the relationship between consumers and smart technologies. Her doctoral research investigates users’ continuance intention of smart technologies. Her research papers have been published in the leading journals, such as Technology Forecasting and Social Change, International Journal of Information Management. She has a wide range of industry experience as an entrepreneur and a project manager. She was involved in projects related to smart city database building, AI adoption research, CAVs market analysis, smart farming, healthy restaurant start-up, apps design etc.
Qualifications
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PhD Newcastle University,
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MSc Newcastle University,
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BA Zhejiang University,
Research and professional activities
Research interests
Consumer Behaviour
Investigating the relationship between consumer and technology. Exploring how and why consumers build connections with smart technologies.
Continuance Intention/Behavior intention
Exploring the antecedences and consequences of consumer's continuance intention of online technologies (e.g. health app) and smart technologies.
Current research
When Chatbots Cause Trouble: The Role of Agent Type and Conversation Style in The Consumer Response to Chatbot Failure. European Journal of Marketing.
EMOTIONAL LONELINESS AND FRONTLINE SERVICE PROVIDER PREFERENCE: SERVICE ROBOTS OR HUMAN EMPLOYEES?
Understanding post-pandemic in-person restaurant patronage.
Conferences and presentations
Driven by Emotional Loneliness: Consumer Preferences in Frontline Service
Invited presentation, 2024 ACR ANNUAL CONFERENCE, 26/9/2024
Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation
Invited presentation, 2024 AMS World Marketing Congress, 28/6/2024
Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation
Invited presentation, 2023 AMA Summer Academic Conference, Chicago, United States, 5/8/2023
SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
Invited presentation, 2023 Global Marketing Conference, Global Marketing Conference, Seoul, South Korea, 21/7/2023
EXPANDING SELF-EXTENSION THEORY IN THE INTERNET OF THINGS
2021 AMA Summer Academic Conference, 5/8/2021
Teaching and supervision
Current teaching responsibilities
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Marketing Management (BE511)
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Marketing Analytics (BE564)
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Introduction to Marketing (BE501)
Publications
Journal articles (3)
Acikgoz, F., Filieri, R. and Yan, M., (2023). Psychological Predictors of Intention to Use Fitness Apps: The Role of Subjective Knowledge and Innovativeness. International Journal of Human-Computer Interaction. 39 (10), 2142-2154
Yan, M., Filieri, R. and Gorton, M., (2021). Continuance intention of online technologies: A systematic literature review. International Journal of Information Management. 58, 102315-102315
Yan, M., Filieri, R., Raguseo, E. and Gorton, M., (2021). Mobile apps for healthy living: Factors influencing continuance intention for health apps. Technological Forecasting and Social Change. 166, 120644-120644
Contact
Academic support hours:
Thursday 11:00-14:00
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