Dr Min Yan
-
Email
min.yan@essex.ac.uk -
Telephone
+44 (0) 1206 874860
-
Location
EBS.3.43, Colchester Campus
-
Academic support hours
Wednesday 12:00-14:00 Friday 16:00-17:00
Profile
Biography
Min Yan is an Assistant Professor of Marketing at Essex business school. Her research focuses on the adoption and continuance intentions of digital technologies, the interaction between consumers and smart technologies, and the role of loneliness in service robot adoption in frontline service. She investigates the drivers behind sustained use of technologies, such as health and fitness apps, and explores how consumers perceive smart technologies as extensions of their identity, impacting their social, emotional, and cognitive well-being. Additionally, her work examines why lonely consumers prefer service robots despite the potential benefits of human interaction, highlighting the paradoxical effects of digital technologies on connection and isolation. Min Yan has extensive industry experience as an entrepreneur and project manager. She has led and participated in diverse projects, including smart city database development, AI adoption research, connected and autonomous vehicles (CAVs) market analysis, smart farming initiatives, healthy restaurant startups, and app design.
Qualifications
-
PhD Newcastle University,
-
MSc Newcastle University,
-
BA Zhejiang University,
Research and professional activities
Research interests
Consumer-technology interaction
Investigating the relationship between consumers and technology. Exploring how and why connections with smart technologies are formed and their consequences.
Loneliness, service robot, and consumer well-being
Exploring the motivations behind lonely consumers' preferences for frontline service providers, with a focus on the role of service robots. Investigating both the intended and unintended consequences of service robot adoption on consumer well-being, including emotional, social, and psychological impacts.
Current research
When Chatbots Cause Trouble: The Role of Agent Type and Conversation Style in The Consumer Response to Chatbot Failure.
EMOTIONAL LONELINESS AND FRONTLINE SERVICE PROVIDER PREFERENCE: SERVICE ROBOTS OR HUMAN EMPLOYEES?
Understanding post-pandemic in-person restaurant patronage.
Conferences and presentations
Driven by Emotional Loneliness: Consumer Preferences in Frontline Service
Invited presentation, 2024 ACR ANNUAL CONFERENCE, 26/9/2024
Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation
Invited presentation, 2024 AMS World Marketing Congress, 28/6/2024
Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation
Invited presentation, 2023 AMA Summer Academic Conference, Chicago, United States, 5/8/2023
SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?
Invited presentation, 2023 Global Marketing Conference, Global Marketing Conference, Seoul, South Korea, 21/7/2023
EXPANDING SELF-EXTENSION THEORY IN THE INTERNET OF THINGS
2021 AMA Summer Academic Conference, 5/8/2021
Teaching and supervision
Current teaching responsibilities
-
Marketing Management (BE511)
-
Marketing Analytics (BE564)
-
Introduction to Marketing (BE501)
Publications
Journal articles (3)
Acikgoz, F., Filieri, R. and Yan, M., (2023). Psychological Predictors of Intention to Use Fitness Apps: The Role of Subjective Knowledge and Innovativeness. International Journal of Human-Computer Interaction. 39 (10), 2142-2154
Yan, M., Filieri, R. and Gorton, M., (2021). Continuance intention of online technologies: A systematic literature review. International Journal of Information Management. 58, 102315-102315
Yan, M., Filieri, R., Raguseo, E. and Gorton, M., (2021). Mobile apps for healthy living: Factors influencing continuance intention for health apps. Technological Forecasting and Social Change. 166, 120644-120644
Contact
Academic support hours:
Wednesday 12:00-14:00 Friday 16:00-17:00
Follow me on social media
