Overview
Data and information are critical to the success of organisations. Organisations that manage information effectively can improve efficiency, be more responsive to market opportunities, achieve competitive advantage and operate more sustainably. As organisations seek to develop innovations and grow in a sustainable way, they are looking for better information to guide decisions. This executive course will explore the role of information and analytics in supporting the development of innovative, sustainable growth strategies and the practical techniques managers can use to design effective information flows.
Course content highlights
- Supervised segmentation: selecting informative “attributes” of the entities to reduce the uncertainty of the target variable.
- Information gain: measuring how informative an attribute is with respect to our target variable.
- Decision trees: performing multivariate supervised segmentation.
- Clustering: grouping individuals in a population together by their similarity.
- Generalisation performance: generalising beyond the training data used to build a model with the aim of adapting properly to new, previously unseen data.
Objectives
Data and information are critical to the creation and sustaining of a competitive advantage. This executive course aims to equip participants with the knowledge, understanding and skills to assess how emerging technologies affect business and society, understand key terms and concepts in data and information management and their application to typical business situations, and critically analyse complex data and information to promote actionable insights.
Who should attend?
This course is designed for those who are interested in using data to gain insights and reach improve business decision-making. It would also improve the managerial and leadership capabilities of participants and their ability to understand the strategic management of data and information.
Accreditation and Professional Recognition
Upon the successful completion of the course participants will receive a certificate from Essex Business School
Pedagogy
Each session can contain a combination of lectures, workshops, and case-based discussion as well as group work. This executive course involves twelve contact hours delivered as per the schedule below.