Growth Strategy Mastery

Overview

In today's fast-paced and ever-evolving business landscape, organisations must continuously adapt and innovate to thrive. This workshop is designed to equip you with the essential tools, strategies, and insights needed to drive sustainable growth and navigate the complexities of strategic expansion.

Over the course of eight dynamic sessions, we will embark on a strategic journey, delving into key aspects of business analysis, growth identification, strategy design, and execution. From uncovering insights through strategic business analysis to crafting innovative growth blueprints and overcoming implementation hurdles, each session is carefully curated to provide you with actionable insights and practical tools to drive growth in your organisation.

Course content highlights

• Strategic Business Analysis: Unveiling Insights
• Unveiling Growth Catalysts: Identifying Key Drivers
• Navigating Growth: Opportunities & Threats Assessment
• Customer-Centric Strategy Design: Engaging Insights
• Venturing Abroad: Navigating International Expansion
• Global Growth Blueprint: Crafting Internationalization Tactics
• Innovative Growth Blueprint: Crafting & Choosing Strategies
• Executing Growth: Strategy Implementation & Anticipated Hurdles

Learning outcomes

The objectives of the workshop are to empower participants with the skills and knowledge necessary to analyse their businesses strategically, identify key drivers of growth, explore international expansion opportunities, design customer-centric strategies, generate innovative growth strategies, and effectively implement chosen strategies while anticipating and overcoming potential hurdles. Through interactive sessions and practical exercises, participants will gain actionable insights and tools to drive sustainable growth and competitive advantage in their organisations.

Who should attend

The workshop is tailored for professionals and business leaders across industries who are keen on driving strategic growth and navigating the complexities of today's business landscape. Whether you're an entrepreneur looking to scale your startup, a mid-level manager seeking to enhance your strategic acumen, or a seasoned executive aiming to stay ahead of market trends, this workshop is designed for you. It's ideal for individuals responsible for business development, strategy formulation, marketing, operations, and anyone looking to gain actionable insights and practical strategies to drive sustainable growth and competitive advantage in their organisations.

Accreditation and professional recognition

Upon the successful completion of the course participants will receive a certificate of attendance from University of Essex.

Pedagogy

The pedagogy of the workshop is designed to foster an engaging and interactive learning experience, blending theoretical insights with practical applications. Through a mix of lectures, group discussions, case studies, and hands-on exercises, participants will actively engage with the content, enabling deeper comprehension and retention of key concepts. Facilitated by seasoned experts in strategy and business growth, the workshop encourages active participation, peer learning, and knowledge sharing, creating a dynamic learning environment where diverse perspectives are valued. With a focus on experiential learning and real-world relevance, the pedagogical approach ensures that participants not only understand the theoretical frameworks but also develop the skills and confidence to apply them effectively in their own business contexts.

Our expert staff

Dr Misagh Tasavori is a Senior Lecturer at Essex Business School with a background in business administration, holding a PhD from Manchester Business School. Her research interests are primarily focused on business strategy, international business, and entrepreneurship, with a particular emphasis on the growth and performance improvement of small and medium-sized enterprises (SMEs) across various sectors, including for-profit, non-profit, and social enterprises. Her research can be categorized into three main areas: Business Strategy, International Business and International Entrepreneurship and Social Entrepreneurship.

Structure

Module Outline

The course duration is 2 days consisting of 4 sessions each day. Each session is about 1.5 hours in duration.

Day 1

Day 2

Where to find us?

Our Southend Campus is located just outside of London in the heart of the seaside town - Southend-on-Sea. Detailed information on how to get here including general travel information and parking can be found on our visitor web pages.

How to book

The cost of this course is £1000 including access to all programmes materials, refreshments and lunch.

Payment should be made in full at the time of applying.

Please be aware that attendees will need to source their own accommodation for the duration of the course should they be travelling to attend. There are a range of different local options to book just a short distance from the Essex Business School.