Overview
Companies operate in a competitive and turbulent marketplace where various sets of stakeholders pose opportunities and threats. In such a marketplace, understanding how to identify the right sets of stakeholders, deciding with whom to engage without excluding a group that may be deemed less influential (e.g., marginalised stakeholders), and managing the expectations of all these stakeholders is both challenging and time consuming. Moreover, companies’ leadership and the entrepreneurial activities they engage in with their stakeholders to develop a stakeholder-centric business model in imaginative ways is also very challenging and highly complex. This is due to globalisation, the geographical diversity of values embedded in supply and distribution chains, and the rapidly changing organisational, technological and political landscapes.
This program draws on issues that executives and senior/middle managers encounter in their day-to-day engagement and decision making by focusing on the unique perspectives of stakeholder identification and (marginalised) stakeholder capabilities development that are often ignored in business model innovation but which are valuable sources for competitiveness and sustainability.
Course content highlights
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Stakeholder Identification: Explore the art of identifying stakeholders who may or may not seem important but who have an influence on company decision making or who companies need to consider for stakeholder-centric business model innovation.
- Stakeholder Engagement: Practice the craft of innovative stakeholder engagement that motivates leaders/managers and stakeholders to co-create innovative activities such as formulating negotiation and tradeoff criteria with diverse sets of stakeholder groups and individuals.
- Sustainable Business Model Innovation: Learn sustainability tools that can help leaders and managers to see sustainability as a lens through which to experiment, design, and organise stakeholder-centric business model that is capable of handling day-to -ay activities more innovatively, re-evaluate corporate strategies, and routinise new sustainable approaches.
- Marginalised Stakeholder-centric Leadership and Managerial Approach: Excel in your sustainable leadership and managerial skills through entrepreneurial capabilities development that focuses on marginalised stakeholders and produces deeper engagement with stakeholders who are often ignored but valuable for long-lasting competitiveness and sustainability.
Objectives
This program will enable practicing executives and senior/middle managers to understand what it takes to manage diverse stakeholders through stakeholder-centric business model innovation and sustainable approaches in the complex and fast-changing marketplace.
Who should attend?
This course is designed for those who are interested to gain insights how to locate diverse sets of stakeholders who can implicitly and explicitly affect the decision making of companies and company innovation. It will also improve the leadership and managerial skills and capabilities of participants to understand the contemporary challenges of sustainable businesses in greater depth.
Accreditation and professional recognition
Upon the successful completion of the course participants will receive a certificate from Essex Business School.
Pedagogy
Through interactive real-life case discussions, this program will highlight best practices for stakeholder-centric innovation and sustainability. This program is the first of its kind to offer a ‘Case Book’ to discuss issues which are often ignored by conventional management studies but which have real impacts on business competitiveness and sustainability approaches.