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Social commerce and immersive technology

EBS Postgraduate Webinar Series 2025

Join us for an insightful webinar series exploring the dynamic intersection of social commerce and immersive technology in the evolving landscape of modern business.

Designed for professionals, entrepreneurs, and those wanting to pursue postgraduate study in business. This series will dive deep into the emerging trends, strategies, and technologies that are reshaping the way we engage with consumers and drive growth in the digital age. Also, you will have the opportunity to directly engage with Essex Business School academics and find out how EBS could help you reach your academic goals.

What you will learn

  • Social Commerce Revolution: Discover how platforms like Instagram, TikTok, and Facebook have transformed the way businesses connect with consumers and generate revenue. Learn the key strategies that leverage these platforms to maximise customer engagement and sales.
  • Immersive Technologies & Business Innovation: Explore how Augmented Reality (AR), Virtual Reality (VR), and Metaverse experiences are changing the way businesses operate—from product marketing to customer experience. Gain insights into how leading companies are using immersive technology to stand out in competitive markets.
  • Consumer Behaviour & Digital Engagement: Understand the shifting behaviours of digitally native consumers and the role of trust, community, and personalisation in influencing purchasing decisions on social platforms.
  • Success Stories and Case Studies: Hear from industry experts and business leaders who have successfully integrated social commerce and immersive technologies into their business models, driving engagement and innovation.

Who should attend

  • Business professionals looking to stay ahead in the rapidly evolving digital marketplace
  • Marketing and e-commerce leaders aiming to harness the power of social commerce
  • Entrepreneurs exploring new ways to engage with customers through technology
  • Academics and students interested in the future of commerce and digital interaction

Why attend?

Gain a competitive edge with cutting-edge knowledge and practical strategies for incorporating social commerce and immersive technologies into your business. Whether you're a seasoned professional or just beginning your digital transformation journey, this series will equip you with the tools and insights needed to thrive in the future of business.

Don't miss out on this opportunity to learn from industry leaders and experts at the forefront of the digital revolution.

Schedule

Monday 10 March 2025 2-3:30 pm (UK GMT)

Dr Emmanouil Pyrgiotakis

Financial Frontiers: The Impact of Immersive Technology and Social Commerce on Modern Business

In this session, we will explore how social commerce and immersive technology are revolutionising the financial dynamics of modern business. We will discuss the integration of augmented reality (AR), virtual reality (VR), and social commerce, and examine their transformative impact on revenue generation and investment strategies.

Tuesday 11 March 2025 2-3:30 pm (UK GMT)

Professor Peter Bloom

Managing the Social Economy: New Perspectives for Creating Economic and Social Value

Join our informative webinar to explore the new MSc pathway in Social Economy, focusing on how social enterprises, cooperatives, and non-profits are reshaping the global economy. Discover key curriculum elements, such as social entrepreneurship, sustainable business models, and policy frameworks. Our expert faculty and guest speakers will share valuable insights and real-world expertise, demonstrating how this program equips students to tackle pressing global challenges and drive meaningful change.

Wednesday 12 March 2025 2-3:30 pm (UK GMT)

Dr Elaine Yerby

The Rise of Digital HRM – Do Robots Make Better Managers?

This lecture examines the impact of emerging technologies, particularly artificial intelligence, on Human Resource Management (HRM). It investigates how data-driven decision-making is transforming management practices and the workplace environment. By reviewing recent research findings, we will explore the potential benefits and challenges of using robots or AI for employee management. We will also consider whether it is sufficient to rely solely on data for effective people management. Key topics include defining relevant HR metrics, automating management strategies, and the future implications of having robot supervisors oversee human employees or managing a robotic workforce.

Thursday 13 March 2025 2-3:30 pm (UK GMT)

Dr Sahar Validi

Business Analytics and Intelligence: A Data-Driven Decision-Making Approach

Delve into the methodologies, tools, and strategies organisations use to harness data for informed decision-making. Attendees will gain insights into leveraging business intelligence systems to identify trends, optimise operations, and enhance strategic planning. The session will also highlight real-world case studies that demonstrate the integration of advanced analytics, machine learning, and visualisation techniques to drive performance and innovation. Designed for professionals across industries, this session empowers participants to foster data-centric cultures within their organisations and remain competitive in a rapidly evolving market.

Friday 14 March 2025 2-3:30 pm (UK GMT)

Dr James Fowler

Strategy, Strategists and Strategising

The various theories of strategy are well-known in business, so why is the path to strategic failure so well-trodden? Above all, strategy fails because it is not thought of as a social activity, anchored firmly in its history, society and the specific contexts of the business or organisation in which it takes place. This webinar explores the historiography of strategy as a system of management thought, the story of its past failures and how its future can be more successful. 

How to attend

This event is held on Zoom, please register to attend.

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