Aspiring to diminish labour shortages in hospitality, events and tourism

This project will evaluate the Human Resource Management strategy of the market leader (partner) with a sector-first exploration evaluating and evidencing its impact on staff retention, wellbeing, and career progression/trajectory.

The project team will explore best practices within the industry, creating a benchmark and toolkit of best practice. Techniques used will include competitor analyses and brand propositions, people management practices, an audit of the partner’s Human Resources Information System, data correlation analysis, and testing people analytic solutions. This knowledge will be transferred into the partner’s HR, data analytics, and Senior Management teams through reports, regular updates, and meetings ensuring this has a lasting impact.

This will create savings through increased staff retention and progression of staff into senior roles reducing external recruitment. It will bolster brand reputation giving the partner a toolkit for targeting contracts in other sectors while creating new revenue by offering staff training and recruitment services externally.

Four new capabilities are expected from this project:

1. Better use of data extracting evidence from the temporary workforce management system understanding how this tracks against competitors.
2. Identifying and prioritising pathways to promotion.
3. Tailored permanent placement opportunities for staff from a person-first perspective.
4. Creation and ongoing development of an evidenced best practice blueprint and tool kit for HRM that will be used to offer staff training and recruiting services externally.

Funding

This project is joint-funded by the business partner and Innovate UK through a Knowledge Transfer Partnership (KTP).