Research overview
Health messaging is important to raise public awareness and to promote positive decision making with regard to behaviours such as taking up vaccines, invitations to screening for cervix, breast or colorectal cancer, and to shape responses to serious symptoms for stroke or sepsis for example.
Messaging and framing of communication is also important in interactions between patients and doctors, for example in the context of patients inappropriately requesting antibiotics.
Our work in this are seeks to identify elements of effective communication, including the roles of culture or socioeconomic status in effective communication.