Improving the consent model
Current research suggests that there is a considerable gap between the practice of informed consent and its intended goals. Suggestions for improvement and development of the consent model focus on reducing risks and encouraging participation of the individual data subject. How can people have ongoing knowledge, access, control and ownership of their personal data? How can the individual manage the increasing complexity of the information ecosystem? Do individuals need greater autonomy in this contractual relationship?
Informed consent and GDPR
Informed consent is one of six legal basis for data processing. Consent is defined in Article 4 (11) of the General Data Protection Regulation (GDPR) as “any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her”.
This means that in order to obtain freely given consent, it must be given on a voluntary basis. It must be informed and specific, the data subject must at least be notified about the controller’s identity, what kind of data will be processed, how it will be used and the purpose of the processing operations. The data subject must also be informed about his or her right to withdraw consent at any given time. The withdrawal must be as easy as giving consent. Where relevant, the data controller also must inform the individual about the use of the data for automated decision-making, the possible risks of data transfers and must ensure adequate safeguards are in place to respect human rights.
Consent in a human rights context
The requirement that consent must be given to use personal data is linked to the right to self-determination. The need to respect individual and group autonomy is located within the right to self-determination. Respect for individual autonomy underpins international human rights law, given the law’s focus on respecting and fulfilling individual rights and freedoms. This is demonstrated, for example, by the importance attributed to the rights to privacy and freedom of expression. In the context of data processing, an individual’s autonomy ‘should make him – master of all those facts about his own identity, such as his name, health, sexuality, ethnicity, his own image […] and also of the “zone of interaction” […] between himself and others. He is the presumed owner of these aspects of his own self’. To facilitate this autonomy, informational self-determination is a tool to allow the free development of an individual’s personality. This includes interaction with other members of society on a free basis and therefore enables free participation in society without fear of persecution.