Marketing and Student Recruitment team
The Marketing and Student Recruitment (MASR) team are headed by Lindsey Russell and based within the Communications and External Relations section. MASR are responsible for the University’s centralised marketing and all recruitment activity.
Marketing team
The marketing team are responsible for student recruitment marketing campaigns. We work on departmental marketing campaigns (e.g. an email from a department), alongside wider corporate campaigns (eg. the prospectus and membership packs).
How we can help
We can help staff with:
- advertising
- digital Marketing (including social media, photography and video)
- production of publications and print
- Course Finder
- recruitment campaigns
- emails and membership packs
- third-party websites
Student Recruitment team
We take a lead on all recruitment activity across the UK and overseas, specifically Europe and Americas and we work with our regional offices in other areas. This includes school fairs and talks, education fairs, working with partner universities, agents and other stakeholders.
Our Student Recruitment Officers and International Officers are responsible for activity in their own set areas/countries. The team also manage key recruitment events, including Opens Days and Offer Holder Days and virtual events.
How we can help
We can help staff with:
- organising on-campus student visits/tasters/conferences
- organising in-country and virtual recruitment activity
- expertise of UK regions and international markets
- working with schools – as part of the Schools Membership Scheme and outside of this
- working with partner universities, agents, funding bodies and various stakeholders
Regional International Offices
The Regional International Offices are responsible for the University’s International Recruitment, Alumni Engagement and Partnerships Network; specifically in Sub-Saharan Africa, the Middle East and North Africa, India, China and South East Asia.
If you would like to work with one of our Regional Offices, or want advice on how to apply from one of our international regions, our regional teams will be happy to hear from you.
How we can help
We can help staff with:
- organising in-country recruitment fairs/school visits
- working with schools
- expertise of international markets
- information on alumni engagement and partnerships
Contact us
- Africa: africa@essex.ac.uk
- Middle East and North Africa: mena@essex.ac.uk
- India: india@essex.ac.uk
- China: china@essex.ac.uk
- South East Asia: seasia@essex.ac.uk
Marketing Intelligence team
The marketing intelligence team are responsible for monitoring the external environment which we operate in. We look at trends on national and international levels to find opportunities for the University.
How we can help
Our team are responsible for:
- competitor bench-marking
- surveying focus groups
- enquiry/applicant/enrolment profiling
- competitive positioning plans
- management and delivery of research that underpins new course proposals
- Customer Relationship Management system – processing enquiries from students and ensuring they receive the correct information which is tailored to their unique needs and interests. You can submit a request for information through our departmental conversion activity request form (Essex users only).
You can contact the team with your market research requirements through our Marketing Intelligence request form (Essex users only). Or if you are an external provider with market intelligence that might interest us, please get in touch via email.
Essex Business School Marketing team
EBS Marketing is responsible for the marketing activity of the Essex Business School.
Web Editing and Digital Media
Our team is responsible for the strategic development and management of the University's use of the website and related digital media. Our role includes the production and development of central corporate web pages, planning and editing content, and the online implementation of the University's brand.
We work closely with a team of web authors across the University to make sure our website content is of the highest quality. This includes providing staff web author guidance and a series of training courses to develop and maintain web authoring skills.
How we can help
We want to ensure that users of our website find the information they need as quickly and as easily as possible. Contact us or your department web author if you would like to suggest a change to the website, we can also give you advice and support with:
- writing effective web content
- planning and organising your web pages
- improving your web author skills
- analytics reports on website traffic