Social media support

Departments, researchers and professional service staff can access support from Communications, Brand and Marketing to discuss social media accounts, develop a social media strategy and receive training.

We also recommend getting in touch with your relevant marketing contact for support for using social media for student recruitment:

What Communications can do for you

The Social Stakeholders Network. This group aims to bring together those in the academic and professional services sections who have a responsibility for social media accounts or manage those who do. Within this group you can access:

  • Training, both for teams and individuals on topics such as (but not limited to) Canva design, social media strategy, understanding social media, promoting research on social media.
  • Receiving university-wide social media assets.
  • Help with software and social media tools.
  • Help with templates and guidance to create on-brand social media assets.
  • A forum to chat to other social media authors across the university, request support and share tips.  

Communications can also offer support on:

  • The creation of new social media accounts.
  • Social media strategy planning.
  • Filming and images for social media.
  • Managing (and closing) redundant accounts.

What Marketing can do for you

  • Creating a social media campaign to aid recruitment - this could be to promote a particular event or course, as well as to develop your online persona. Marketing can help to devise a calendar of posts, and help with content planning.
  • Advising on social media content ideas and tone-of-voice.
  • Helping set-up a blog.
  • Organising a takeover of the University’s Instagram account for a specific time-period.
  • Developing your current social media accounts with fresh content ideas and advise on engaging with your audience (for recruitment purposes).
  • Building a content calendar.
  • Paid social media advertising.

Adopting a content strategy

One of the most common underestimations of social media management is how long it can take to think of, write and find images/video for strong social media posts. It can often feel daunting and difficult to think of something different and interesting to post, to solve this we recommend adopting a content strategy.

A content strategy will help you remember the bigger picture of what you are trying to achieve and take you through a process of matching different types of content to this and to a content calendar. We recommend breaking down content into ‘internal’ (University sourced content) and ‘external’ (student or third party sourced content).

It is also useful to create a content calendar to match content to appropriate dates and help spread out and schedule in posts for later.

When planning content, always think about:

  • Who are our audiences?
  • What do we want to share with them?
  • Why would this content be valuable to our audiences?
  • Where will they expect to find this content?
  • What form of content would most suit our audience?
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