Marketing

Marketing is continually evolving as new technology is introduced.

At Essex Business School, where our marketing degrees are taught, we encourage you to be creative and analytical so you can tackle business challenges in fast-paced, digitally connected and global marketplaces. You’re taught by internationally renowned academics and practitioners, whose work confronts real-world marketing issues.

We encourage you to be creative and analytical, to be bold and question assumptions. Whether you want to work in a marketing department or creative agency, run your own business or progress to postgraduate study, studying marketing at Essex provides a firm foundation for your future.

Why study here?

At Essex, we develop your creative, strategic and analytical skills to accelerate your career in international marketing. You learn how to develop marketing plans and examine technical, cultural and political aspects of marketing and brand management.

We prepare you for a career in international marketing by combining a community of academics, practitioners and students from around the world, enabling you to experience diverse cultures and ways of working. You learn from academics at the leading edge of research into the marketing challenges affecting businesses today, making your postgraduate education not only academically rigorous but highly relevant to the world you'll graduate into.

At Essex, you can join the next generation of researchers shaping theory, policy and practice in the fields of marketing and management. By studying for your PhD with us, you not only further your understanding of contemporary marketing and management issues, you make lasting contributions to the field.

Our PhD Management Studies attracts a diverse range of students exploring issues across marketing and management. In particular, we supervise in marketing areas such as brand management, sustainable marketing, digital and data driven marketing, strategic communications, consumer behaviour and luxury branding, amongst others.

At Essex Business School, you are supervised by world-leading academics. Whoever you are supervised by, you experience a supportive research environment, where you develop your professional skills and research expertise to make a lasting impact in the fields of marketing and management.

Our Research Groups

• Management and Marketing Group 
  Management encompasses so much of what a business is about, it looks at people, processes, change and impact, as well as the bottom line. Marketing isn’t just glitter and gimmicks, it’s at the heart of every organisation.