Our Essex personality

Our personality is rooted in our Essex spirit: bold, direct, friendly, and proud.

We speak clearly with confidence.

We are optimistic and full of hope for the future – and not afraid to say so.

We are outward-facing, forward-looking and our voice encapsulates the Essex spirit.

When we communicate, we are bold – using language that cuts through the bland and banal to showcase our energy and enthusiasm. We believe in the brilliance of our community here at Essex and we’re truly proud to share it with others. This comes across in warm and welcoming language that illustrates our authenticity.

We’re always straightforward and clear, and we’re buzzing for the future. Most of all, we believe in the power of change – big and small. It’s what inspired us at the start, drives us today, and shapes our future.

Freer more daring more experimental

We are “freer, more daring, more experimental”; tenacious, bold, inquisitive, and impatient for change. Our Essex Spirit is nurtured by our global community and outlook, enabled through our culture of belonging and membership and powered by our research mind-set.

Our Essex spirit drives us to do things differently, to ask challenging questions, to break intellectual boundaries and to extend the frontiers of knowledge. It’s all about authenticity and real-world grit.

Our community reaches far beyond the boundaries of our campuses - our global family. We’re a community that is engaged and kind, where everyone is equal. We support each other; we live and learn together; we disagree agreeably; and we develop interests and embrace values that change our lives and careers forever.

We care about equality, social and environmental justice. Our students are helping define the next generation of challenges, set agendas for addressing enduring and emerging questions, leading the advancement of knowledge, and developing innovative applications and ideas for the benefit of people, the environment, communities, and society.

We are nurturing the next generation of researchers who will solve real world problems - transformational research that shapes the world and the way we live.

At Essex we believe in the power of change to create hope for a brighter future.

How we speak - our tone of voice

Things like our Essex spirit and our personality traits help us define who we are as an organisation. Our voice is much simpler – it’s just what we sound like when we speak.

Our tone can change depending on who we’re speaking to. So, if you’re writing a very serious announcement, it’s OK to dial down the attitude.

We've summed it up in one phrase

Our writing style is a result of who we are as an organisation, so it helps if you take some to time to understand our Essex story and our personality. But for everyday writing there’s only one thing you need to remember...WRITE BOLDLY.

Our tone of voice guidelines

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Brand management team Contact us for advice and guidance on expressing our University identity.